Top 11 Marketing Tools I Rely on Daily — Insights and Recommendations for Modern Marketers

In the fast-paced world of marketing, efficiency and adaptability are key. Over the years, I’ve accumulated a toolkit of essential software that streamlines my daily tasks, enhances productivity, and drives results. Given the positive feedback from my previous post on favorite marketing tools, I’m excited to share a fresh list of resources that I find indispensable—especially helpful for those just starting or looking to optimize their marketing workflows.

A Little About My Background

To provide context: I’ve been immersed in marketing for over 15 years, leveraging a broad skill set across various industries including SaaS and consumer packaged goods (CPG). My journey is marked by leading teams of up to 15 professionals and generating revenue exceeding $100 million. My foundation is a psychology degree, without formal marketing training, which has given me a unique perspective on consumer behavior and strategic thinking.

Must-Have Marketing Tools for Daily Use

Below are the tools I incorporate into my daily operations, along with insights on how each one adds value to my workflow:

1. Zapier — Automating the Mundane

Automating repetitive tasks is a game-changer. With Zapier, I’ve set up integrations and workflows—so lead routing, Slack notifications for demo requests, and other routine processes happen seamlessly behind the scenes. This frees up time for strategic thinking and creative work.

2. Brevo — Cost-Effective Email Marketing Powerhouse

Brevo (formerly known as sendinblue) stands out for its affordability and robust automation features. Its integration capabilities and segmentation options allow small teams to execute sophisticated email campaigns with transparency in pricing. It democratizes access to enterprise-level email marketing.

3. Frizerly — AI-Driven SEO Content Generation

Frizerly is a standout AI agent that analyzes your business landscape and competitors to produce daily SEO-optimized blog posts. This automation has saved my team over 10 hours each week, consistently improving our Google rankings and online visibility.

4. Canva — Design Simplified

While often criticized, Canva remains an essential tool for non-designers. It enables quick creation of ads, social media content, and sales decks without waiting in queue for a designer. Speed and ease of use make it invaluable.

5. Hotjar — Understanding User Behavior

Tracking how visitors interact with your website is crucial. Hotjar provides heatmaps and session recordings