Tech SEO freelancers working with long-term clients typically engage in a variety of technical and strategic tasks to optimize a website’s search engine performance. These tasks often include:
Technical Audits: Performing detailed audits to identify technical issues like broken links, duplicate content, crawl errors, and site speed issues which may impact search engine rankings.
Site Architecture Optimization: Enhancing the site’s structure to ensure a smooth user experience and efficient crawled by search engines, often involving optimizing URL structures, internal linking, and ensuring proper use of header tags.
Schema Markup Implementation: Applying schema markup to provide search engines with context about the content, potentially enhancing results with rich snippets.
Mobile Optimization: Ensuring the website is fully responsive and optimized for mobile devices as mobile-first indexing and performance becomes increasingly important.
Page Speed Improvements: Implementing strategies to decrease load times, such as image compression, leveraging browser caching, and minimizing code, as page speed is a ranking factor.
SSL/TLS Configuration: Setting up HTTPS to ensure secure data transmission and trustworthiness, which is favored by search engines.
Monitoring and Reporting: Tracking the website’s SEO performance through analytics and search console tools, providing regular reports with insights and recommendations.
Competitive Analysis: Analyzing competitors to identify opportunities and threats, ensuring the client’s site remains competitive in search rankings.
Keyword Strategy Development and Implementation: Researching and selecting the right keywords to target and strategically incorporating them into content, meta tags, and anchor texts.
Troubleshooting and Bug Fixes: Continuously monitoring for and resolving any new technical issues that could arise, ensuring the site stays healthy in the eyes of search engines.
Content Updates and Strategy: Collaborating with content teams to ensure the website content aligns with technical SEO best practices and is updated as necessary to reflect the latest trends and changes in the industry.
By managing these tasks, tech seo freelancers ensure their client’s websites perform optimally in search results, ultimately driving more organic traffic and supporting business growth.
One response to “What do long-term clients expect from tech SEO freelancers?”
This post provides a comprehensive overview of the key expectations long-term clients have when working with tech SEO freelancers. One crucial aspect that could further enrich this discussion is the importance of client education in the SEO process.
While technical expertise is paramount, it can be equally beneficial for freelancers to empower clients with regular insights into the SEO landscape and how each adjustment impacts their site performance. By offering tailored workshops or monthly strategy sessions, freelancers can help clients understand the rationale behind specific technical enhancements, as well as the evolving nature of seo trends—like the importance of Core Web Vitals and E-A-T (Expertise, Authoritativeness, Trustworthiness).
Additionally, fostering a collaborative relationship can lead to better alignment on project goals, ensuring that the seo strategies not only reflect technical best practices but also resonate with the clients’ broader business objectives. This approach strengthens trust and can ultimately lead to more productive partnerships, where both the seo professional and the client feel invested in the process and the results.
What are your thoughts on creating a more collaborative environment between SEO freelancers and their clients? Do you think client education should be a standard practice in long-term engagements?