Review snippets are an important component for enhancing a website’s search engine visibility, as they display a page’s review ratings directly in search results. If you’ve been facing issues recently, here are some potential explanations and fixes:
Schema Markup Errors: Ensure that the schema markup implemented on your site is correctly formatted and adheres to Google’s updated guidelines. Invalid markup can prevent review snippets from appearing. Use the Google Rich Results Test tool to diagnose any issues.
Google Algorithm Updates: Google occasionally updates its algorithms, which can affect how rich snippets are displayed. Keep an eye on announcements from Google and SEO forums or communities for any changes that may impact review snippets.
Review Acquisition Practices: Google expects reviews to be genuine and collected in a legitimate manner. If your site’s reviews appear spammy or are not sourced organically, Google may suppress the snippets in search results.
Duplicate or Conflicting Data: Ensure there is no conflicting information on the same page regarding the reviewed item. Conflicting data can confuse Google’s algorithm, leading to issues displaying snippets.
Technical SEO Issues: General SEO issues, such as pages not being crawled correctly, blocked scripts, or incorrect URL structures, can impact snippet display. Conduct a technical audit to ensure your site is crawlable and indexed properly by search engines.

If you’ve addressed these typical problems and continue to experience issues, consider reaching out to a Technical SEO specialist who can conduct a more comprehensive site audit and provide personalized solutions.