How to Connect Organic Traffic to Conversions for Tracking

2 responses to “Connecting organic traffic to conversions for tracking purposes”

1. Yes, it is certainly possible to link organic search traffic to conversions in Shopify and attribute the conversion to specific traffic sources like organic search. Here’s a detailed guide on how to set this up:

   Step 1: Set Up Google Analytics

   1. Create a Google Analytics Account:

      • Go to Google Analytics and sign up for an account if you don’t have one already.

   2. Create a Property:

      • Once your account is set up, you need to create a property for your Shopify store. Fill in your website’s information and save.

   3. Get the Tracking Code:

      • After creating a property, Google Analytics will provide you with a tracking ID or Global Site Tag (gtag.js).

   4. Add Google Analytics to Your Shopify Site:

      • From your Shopify admin, go to Online Store > Preferences.
      • In the “Google Analytics” section, paste your Google Analytics tracking ID or Global Site Tag.
      • Save the changes.

   Step 2: Enable eCommerce Tracking in Google Analytics

   1. Enable Enhanced eCommerce:

      • Go to your Analytics dashboard and navigate to Admin > View > eCommerce Settings.
      • Toggle the switch for Enable eCommerce and Enhanced eCommerce Reporting.

   2. Customize eCommerce Tracking:

      • Shopify automatically sends transaction data to Google Analytics, but make sure your theme is compatible with this.

   Step 3: Goal Setup in Google Analytics

   1. Create a Goal:

      • Go to Admin > View > Goals.
      • Click on + NEW GOAL to create a goal.
      • Choose a Custom goal setup.
      • Set the type to Destination since you want to track when users reach the “Thank You” page.

   2. Set Goal Details:

      • In the goal details section, set the destination URL to your order confirmation (Thank You) page URL.
      • For example, if your confirm page is https://yourstore.com/thank_you, enter /thank_you.

   3. Verify the Goal:

      • Use the Verify this Goal feature to ensure it’s working correctly. You should see a conversion rate based on data from the last week.

   Step 4: Attribute Con

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2. Absolutely, connecting organic traffic to conversions is a critical step in understanding your customer journey and optimizing your marketing efforts. You can definitely achieve this on your Shopify platform by following a few key steps.

   Firstly, ensure that your Google Analytics (or whichever analytics tool you’re using) is properly set up on your Shopify store. You’ll want to verify that you have e-commerce tracking enabled. This will allow you to track both the traffic sources and conversions effectively.

   Next, focus on UTM parameters for your organic search traffic. While organic traffic is generally identified automatically, using UTM tags can help you get more granular with tracking specific campaigns or keywords. This step will give you clearer insights into which organic sources are leading customers to the “thank you” page.

   To track the journey specifically from organic search to your “thank you” page, consider implementing event tracking or custom dimensions within your analytics tool. For example, you could set up an event that fires when users reach the “thank you” page after the purchase, and associate the referral source with that event.

   Finally, don’t forget to regularly analyze your conversion funnel in Google Analytics. Look at the behavior reports to see how organic visitors navigate through your site and where they drop off. This data will help you fine-tune your approach and identify any roadblocks that could prevent conversions.

   By following these methods, you should be able to effectively trace the journey from organic traffic to conversions and gain valuable insights to enhance your marketing strategies. Good luck, and I look forward

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