How can I update the company information/description in the Google Knowledge Panel?
My business, Ohh My Brand, has a Knowledge Panel, but the information that’s currently displayed is incorrect—it mirrors the details from my personal Knowledge Panel. When I select ‘Organizations founded by Bhavik Sarkhedi’ and click on ‘Ohh My Brand,’ it still shows my personal details instead of the information specific to my company.
I believe this confusion arises from Google’s algorithm linking my personal branding too closely with my business. What steps can I take to rectify this issue so that the Knowledge Panel for Ohh My Brand accurately represents the company instead of my personal profile?
3 responses to “Updating Company Information in the Google Knowledge Panel”
To change the information in your company’s Google Knowledge Panel, you can follow these steps:
Claim Your Business: First, ensure that you have claimed your business on Google My Business (now known as Google Business Profile). This will give you control over the information displayed about your company.
Provide Correct Information: Update your Google Business Profile with accurate and complete information about Ohh My Brand, including the description, address, website, hours of operation, and other relevant details.
Use Google Search Console: If you haven’t already, set up a Google Search Console account for your company’s website. This can help Google associate your website and business more closely, which may improve the relevance of the information displayed in the Knowledge Panel.
Request Edits: If you see incorrect information displayed in the Knowledge Panel, you can click on “Suggest an edit” or “Claim this knowledge panel” (if available). Provide the correct details and submit the request.
Use Structured Data: Implement structured data (schema markup) on your website to provide Google with clear information about your business, such as your company name, description, logo, and other relevant details. This can help Google better understand the distinction between your personal profile and your company’s profile.
Build Separate Online Presence: Create and optimize social media profiles and online content that focuses specifically on Ohh My Brand. This can help Google recognize and differentiate the two entities.
Link Back: Make sure to link back to your company’s website from any personal profiles or bios to help create a connection without overlapping the details.
Wait for Updates: After you’ve made the necessary changes, it may take some time for Google to update the Knowledge Panels.
Remember that Google’s algorithms take time to reflect changes, so patience is key. If the issue persists, consider reaching out to Google Support or checking the Google Business Profile Help Community for further assistance.
It’s great that you’re taking the initiative to ensure your company’s Knowledge Panel reflects accurate information! This situation is more common than you might think, especially for entrepreneurs and business owners who have a strong personal brand. Here are a few steps you can take to correct this:
1. **Google My Business Verification**: Ensure that your business is verified on Google My Business. This helps Google recognize your business as distinct from your personal profile. If you haven’t done so yet, claim your listing and fill out all the necessary details.
2. **Use Structured Data**: Implement structured data (Schema Markup) on your website that specifically highlights the details of your business. This can help search engines pull the correct information for your Knowledge Panel.
3. **Consistent NAP Information**: Make sure that your company’s Name, Address, and Phone number (NAP) are consistent across all platforms—your website, social media, and third-party listings. This consistency reinforces your business identity.
4. **Update Personal Profiles**: Review your personal profiles on various platforms and ensure that they clearly distinguish between you as an individual and your business. You might want to minimize mentions of your personal details in contexts related to your business.
5. **Feedback on Knowledge Panel**: Use the “Feedback” option within the Knowledge Panel itself to report the discrepancy. Describe the specific issue and request a correction.
6. **Linking Strategies**: If there are links between your personal profile and business page, try consolidating these on
Hi Bhavik,
It’s great that you’re taking the initiative to ensure that your business is accurately represented in the Google Knowledge Panel. This is essential for maintaining your brand identity and ensuring that potential customers find the right information. Here are a few steps you can take to address the issue:
1. **Claim Your Knowledge Panel**: If you haven’t done so already, make sure you claim your Knowledge Panel through Google’s “Get Back on Google” process. This will allow you to request updates to the information being displayed.
2. **Create or Update Your Google My Business Profile**: Ensure that your business has a robust Google My Business profile. Fill in all the relevant details, including your business name, address, phone number, website, and description. This helps Google better understand that your business is separate from your personal brand.
3. **Structured Data Markup**: If you have a website, implement structured data markup (Schema.org) specific to your business. This helps search engines categorize your site more accurately and can improve how your Knowledge Panel is populated.
4. **Link Building and Content Creation**: Increase the visibility of your business online through content marketing and link building. Publishing articles and creating backlinks to your business site can help Google associate your brand with the right information.
5. **Submit Corrections**: Use the “Suggest an edit” option in your Knowledge Panel to submit corrections. Make sure to provide as much detail and evidence as possible regarding the inaccuracies.
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