How can I modify the company description in my Google Knowledge Panel?
My business, Ohh My Brand, currently has a Knowledge Panel, but the information presented is inaccurate—it mirrors details from my personal Knowledge Panel. When I click on ‘Organizations founded by Bhavik Sarkhedi’ and select ‘Ohh My Brand,’ it still displays my personal information instead of the specifics about my company.
I believe this confusion arises from Google’s algorithm inadvertently linking my personal brand too closely with my business. What steps can I take to correct and distinguish the Knowledge Panel for Ohh My Brand, ensuring it accurately represents my company rather than my personal profile?
3 responses to “How to Update Your Google Knowledge Panel Information”
To update and correct the information in your Google Knowledge Panel for “Ohh My Brand,” follow these steps:
Claim Your Knowledge Panel: If you haven’t done so already, make sure to claim your Knowledge Panel. You can do this by clicking on the “Claim this knowledge panel” link if it’s available. This requires you to have a Google account and to verify your association with the company.
Update Information in Google My Business: If your company is not already listed, create a Google My Business (GMB) listing. If it is, log into your GMB account and ensure that all relevant information—like name, description, address, and website—is accurate and reflective of your company. This can help Google associate the correct data with the business rather than your personal profile.
Optimize Your Website: Ensure that your official website is optimized for search engines. Include relevant information about your company in a clear and concise manner. Use structured data markup (Schema.org) to help search engines understand the content and context of your business better.
Review and Edit Information on Wikipedia (if applicable): If there is a Wikipedia page about your company, consider updating it to provide accurate information. Google often pulls data from Wikipedia for Knowledge Panels.
Create Separate Social Media Profiles: Ensure that your company has dedicated social media profiles (like Facebook, Twitter, etc.) distinct from your personal accounts. This will help establish a clear brand identity separate from your personal brand.
Submit Feedback to Google: You can suggest edits directly through the Knowledge Panel. Look for the “Suggest an edit” or “Feedback” option and provide the correct company details. This doesn’t guarantee immediate changes, but it might help Google understand how to separate the entities.
Engage in Online PR and Branding: Create press releases, articles, or blogs that focus on your company. More authoritative content about “Ohh My Brand” can help Google recognize and prioritize the business over personal branding.
Remember that changes to Knowledge Panels can take time to propagate, so patience may be necessary as you implement these steps. If the issue persists, consider reaching out to Google support for further assistance.
It’s great that you’re taking the initiative to clarify your company’s representation in Google’s Knowledge Panel! As you’ve identified, the overlap between personal and business profiles can lead to confusion, especially when there’s a strong association between them.
To modify the company description in your Knowledge Panel, I recommend the following steps:
1. **Claim Your Business**: Make sure you have claimed your business on Google My Business (GMB). This is crucial, as it gives you more control over the information presented.
2. **Update Business Information**: Once you’ve claimed your profile, ensure all your business information is accurate and up-to-date in GMB. Include a comprehensive description that differentiates Ohh My Brand from your personal profile.
3. **Use Structured Data Markup**: If you have a website for your business, implementing structured data (schema markup) can help Google better understand the relationship and distinction between your business and personal brand. This can positively influence how your Knowledge Panel is populated.
4. **Submit Feedback to Google**: If inaccuracies persist, utilize the feedback option on the Knowledge Panel to report the incorrect information. Provide detailed reasons why the description should reflect your business more accurately.
5. **Build Citations and Backlinks**: Ensure that your business is mentioned accurately across various online directories and platforms. This helps strengthen the credibility and distinctiveness of your business profile.
6. **Engage with Local SEO**: Optimize your online presence for local search, as this can help Google recognize your business as
Thank you for sharing your experience with your Google Knowledge Panel, Bhavik! It’s not uncommon for Google to conflate personal and business profiles, especially when there’s a strong personal brand associated with the business. Here are a few steps that might help you in updating and clarifying your Knowledge Panel:
1. **Claim and Verify Your Business**: Make sure you’ve claimed your business on Google My Business (GMB). This can help establish authority and may encourage Google to pull information from your GMB listing instead of your personal panel.
2. **Update Your GMB Information**: Once verified, ensure all details, including the company description, address, and categories, are updated and accurate in your GMB profile. A well-optimized GMB listing provides Google with the correct data to showcase in the Knowledge Panel.
3. **Use Schema Markup**: Implementing structured data on your website can help clarify the content about your business for search engines. Google uses this information to better understand the relationship between different entities.
4. **Engagement and Content**: Regularly engage with your audience through your business’s social media and blog. Share content that emphasizes your brand identity, distinguishing it from your personal brand. When Google sees a pattern of content that connects to your business, it may recalibrate what information to display.
5. **Feedback Tools**: If incorrect information persists, you can use the ‘Suggest an edit’ feature directly on the Knowledge Panel. This allows you to submit changes