Ads Agencies: How Do You Evaluate Potential Clients?
I’ve been trying to land my first freelance Google Ads client this month, and I’m realizing I have a lot to learn. I’m currently connecting with people online through platforms like Reddit, Quora, and LinkedIn, sharing insights, and trying to build genuine relationships.
I know there will come a time when I’ll be directly engaging with potential clients, but for now, I’m curious to hear from those who are a few steps ahead of me. What qualities do you look for in a good client?
While I understand I may not be in a position to be overly selective at this point, I think a suitable client should:
1) Be a genuinely good person,
2) Have a solid understanding of their business, and
3) At least grasp the basic value of Google Ads.
Beyond these factors, is there anything significant I’m overlooking that I should consider?
I would greatly appreciate any insights you can share. Thank you!
2 responses to “Ad Agencies, How Do You Screen Your Clients?”
It’s great to see you taking proactive steps towards finding your first freelance Google Ads client! Engaging on platforms like Reddit, Quora, and LinkedIn is a smart approach to building your network and showcasing your expertise.
In terms of vetting clients, particularly when you’re just starting out, here are some additional factors you might consider:
Clear Goals and Expectations: Ensure that the client has clearly defined marketing goals. A client who knows what they want to achieve with their Google Ads campaign will be easier to work with and allow for better strategy alignment.
Budgetary Considerations: Verify that the client has a realistic budget for their Google Ads campaign. This will help you gauge whether they are serious about investing in their growth and give you a sense of the scale at which you will be working.
Communication Style: Assess how the client communicates during your initial interactions. Good clients are typically responsive, open to feedback, and clear in their communication. You want to work with someone who values your input and collaborates effectively.
Past Marketing Experience: While you mentioned they should understand the value of Google Ads, also consider their past experiences with Digital Marketing. Clients who have run campaigns before (even if they weren’t successful) might be more receptive to your ideas and suggestions.
Willingness to Learn and Adapt: Look for clients who are eager to learn about the process. This trait often leads to a more fruitful working relationship, as they are more likely to embrace changes that may benefit their campaigns.
Niche Compatibility: While you might not be in a position to be picky, working within a niche you understand or are passionate about can make your job easier and more enjoyable.
Signs of Longevity and Stability: Take note of the business’s overall viability. If you can find any information about their reputation, customer base, or history, it can indicate whether they are likely to invest in a long-term partnership.
Referral or Reviews: If possible, seek referrals or check reviews from previous partnerships. Testimonials can give you insights about the client’s past behavior and their working style.
Remember, even in the early stages, it’s important to trust your instincts. If a potential client feels off or gives you red flags during your discussions, it may be worth reconsidering. Good luck, and don’t hesitate to keep reaching out to others in the community for support and guidance!
Thank you for sharing your thoughts on client evaluation in the context of freelance Google Ads work! You’ve made some great points about the importance of having a good rapport and understanding with clients. In addition to the qualities you’ve mentioned, I’d suggest considering the following factors when screening potential clients:
1. **Budget Awareness:** It’s crucial for clients to have a realistic budget for their ads. Understanding their financial limits can help you devise more effective strategies and avoid any misalignment down the line.
2. **Long-Term Vision:** Look for clients who see the bigger picture and are not just chasing short-term results. Those who are willing to invest in a well-rounded marketing strategy will likely be more supportive and open to collaboration.
3. **Clear Communication:** Gauge their communication style during initial discussions. Clients who communicate clearly and promptly are generally easier to work with and can lead to a smoother overall project experience.
4. **Previous Experiences with Ads:** Understanding their past experiences, good or bad, can give you insights into their expectations and anxieties. This will allow you to tailor your approach and manage their expectations effectively.
5. **Willingness to Learn:** Clients open to gaining more knowledge about Digital Marketing tend to create stronger partnerships. This mindset fosters collaboration and enhances the campaign’s success as both parties can make informed decisions.
Being mindful of these aspects as you engage with potential clients will not only help you create a more fulfilling working relationship but also enhance your portfolio. Best of luck on your journey in freelance Google Ads!