Subject: Struggling to Convert High Open Rates into Clicks – I Need Your Insights!
Hey everyone,
I’m reaching out because I could really use your expertise. My team and I are developing a web application and currently onboarding a waitlist of content creators focused on self-improvement. While our email campaigns are achieving an impressive open rate of over 80%, the click-through rate for the links to the waitlist is almost nonexistent.
I’ve experimented with multiple email formats and strategies, drawing inspiration from Alex Hormozi’s insights, AI tools, and my own knowledge, but nothing has produced the desired results. If anyone has experience in client onboarding or email marketing, I’d love to hear your thoughts or suggestions.
I’d be happy to provide more context about our project and share additional examples of the emails I’ve been sending. Here are my two most recent ones:
- Subject: Still interested in getting more clients?
Content:
Hey FIRSTNAME,
Just following up about our new platform, [website name]. It connects you with mentees who are willing to pay for your expertise—we manage everything so you can just enjoy the benefits.
Paying clients are already waiting! [website name] brings them to you—for FREE, with no effort involved.
If you’re looking to attract clients without the hassle, check it out here: [link]. We’d love to have you join other niche professionals on board. If you’re not interested, just reply with ‘No’.
Best,
Xavier
- Subject: Still interested in getting more clients?
Content:
Hey FIRSTNAME,
Xavier here with [website name]. I’m reaching out because I know your mentoring skills could attract more clients, and I have a platform design to help you achieve that.
It’s a new marketplace where creators like you can list your services and gain more paying mentees. We take care of everything—scheduling, payments, you name it—so you can focus on what you do best while making money. Plus, it’s FREE to join with zero risk. The wider your expertise is showcased, the more clients you’ll gain. We built this with your specific needs in mind.
The waitlist is filling up fast—discover what’s in it for you: [link].
Feel free to reach out if you have any questions.
Cheers,
Xavier
Thanks in advance for any guidance you can provide!
2 responses to “High Open Rates on Waitlist Emails, Yet Low Engagement: Need Help”
It sounds like you’re putting in a lot of effort into your emails, and the high open rates indicate that your subject lines are effective and your audience is indeed interested! However, the low click-through rate suggests there might be disconnects in your messaging or the way you’re presenting the value. Here are some tips that may help improve your conversion rates:
Refine Your Value Proposition: Ensure that the benefit of joining your waitlist is crystal clear. Instead of just saying it’s “FREE,” emphasize the unique benefits of your platform more explicitly. What problem does it solve for the content creators? Try phrasing things in terms of outcomes (e.g., “Gain more clients in less time” or “Transform your expertise into revenue with less effort”).
Create Urgency: Introduce a sense of urgency or scarcity in your emails. You can mention limited spots available on the waitlist, or a time-sensitive benefit for those who join early (“Join now to be among the first to access exclusive features!”).
Personalization: You’re addressing them by name, which is great, but consider adding more tailor-made content based on the individual receivers. If you can segment your list and customize the email based on their previous interactions or specific niches, that could increase engagement.
Social Proof: People tend to trust what others recommend. Include testimonials or case studies from early adopters or other creators who have found success through your platform. If possible, mention specific numbers or results they achieved.
Call-to-Action (CTA): Make sure your CTA is compelling and clear. Instead of a simple “peek here,” you could try something more action-oriented like “Join the waitlist for free and start transforming your mentoring business today!” Use buttons instead of links and place the CTA both in the middle and the end of your email.
Test Subject Lines: Even though your current subject lines are performing well, consider A/B testing different angles. You can try questions that provoke curiosity, offer a benefit right in the subject line, or create excitement about the potential.
Follow-Up Sequence: If someone opens your email but doesn’t click the link, consider a follow-up email that addresses potential hesitations or objections they might have. Sometimes people forget to click or need a nudge.
Link Visibility: Ensure the link to the waitlist is prominent and visually appealing. Consider placing it in a larger button format and repeating it in your email if it feels appropriate.
Simplify the Process: If possible, ensure that the process of signing up for the waitlist is as effortless as possible. A long or complicated signup process can deter interested individuals.
If you’d like to provide more context on what your application offers or additional email examples, that would be helpful to delve deeper into specific suggestions. Good luck, and keep experimenting!
Hi Xavier,
It’s clear that your open rates are impressive, which is a great foundation to build upon! The challenge of converting opens to clicks is something many marketers face, so you’re not alone.
Here are a few strategies you might want to consider:
1. **Personalization Beyond the Name**: While including the recipient’s name is important, consider segmenting your audience further based on their interests or past interactions. Tailoring the email content to reflect their specific needs or pain points could increase their interest in clicking through.
2. **Clear Call-to-Action (CTA)**: Make sure your CTAs are distinct and compelling. Instead of a generalized phrase like “check it out here,” experiment with more enticing and clear CTAs. For instance, “Join the waitlist and start connecting with clients today!” can create a sense of urgency and emphasize the benefits.
3. **Enhanced Visual Elements**: Utilizing eye-catching visuals or graphics within your emails can help draw attention to your CTA. Bullet points summarizing benefits can also break up text and make the email easier to digest.
4. **Social Proof**: If possible, include testimonials or quotes from early users or beta testers. Social proof can lend credibility and increase trust, making recipients feel more inclined to engage.
5. **Testing and Iterating**: It’s great that you’re already experimenting with different formats. Consider running A/B tests on various aspects of your emails—different subject lines, CTAs, or even email lengths—to