Google Trends indicates that interest in link building, SEO, and digital PR is at an all-time high. I recently shared my thoughts on LinkedIn and would love to hear your perspectives here.
Over the past year, I’ve witnessed more significant changes in this industry than in the past decade combined. On one hand, it seems like clients and websites would be fleeing from the landscape:
- Many affiliate sites have faced significant challenges.
- Established link building strategies have become ineffective almost overnight.
- AI tools like ChatGPT are now competing against Google Search.
Despite these challenges, many agencies I’ve spoken with last year suggested that clients are hesitant about the value of links and whether they should still prioritize investing in SEO.
Yet, the interest in these areas continues to soar.
What’s happening here?
Are agencies still sensing reluctance from brands and websites to invest in SEO, link building, or digital PR?
I’d appreciate your insights to help me make sense of what I’m observing.
One response to “Google Trends shows link building, SEO, and digital PR at all time highs”
This is an interesting dynamic we’re witnessing in the digital marketing landscape. While the challenges you’ve mentioned are very real—affiliate sites facing penalties, traditional link-building methods becoming less effective, and AI-driven content reshaping user behavior—it’s also true that businesses recognize the need for an adaptable SEO strategy more than ever.
The continued interest in link building, SEO, and digital PR, despite the turbulence, may indicate a few things:
Shifting Strategies: While traditional methods are faltering, brands are likely refocusing their strategies toward more sustainable and ethical practices. This could include building genuine relationships with publishers, focusing on quality content, and investing in comprehensive digital PR.
Increased Competition: In a digital ecosystem where many businesses are vying for visibility, companies are realizing that they can’t afford to ignore SEO. Even if there’s hesitance in investing, the stakes are high, and being found online is crucial for survival.
Awareness of ROI: Many businesses have become more educated about the long-term benefits of SEO, link building, and digital PR. Despite recent turbulence, the potential ROI from a well-executed strategy can be compelling enough for brands to consider investing.
Evolution of SEO: With AI and algorithm updates, the landscape is evolving. This has created a sliver of opportunity for innovative agencies to carve out niche services that focus on the new norms and standards of SEO.
Digital Transformation: The digital acceleration brought on by recent events has forced many brands to go all-in on their online presence. This may lead to increased interest in those areas as businesses seek to bolster their digital strategies against future uncertainties.
While hesitance may still exist, the continuous interest suggests that agencies that can adapt and communicate the evolving nature of SEO effectively will likely succeed in guiding brands through this landscape. How are you addressing these shifts with your clients?