Tips for Interviewing an SEO Company
Hi there! I manage a small niche talent agency that hosts around 1,500 events each year. Historically, we’ve had great success with organic search, but recently, our leads have dropped by 70%. I’ve started talking to various SEO companies, but I don’t feel knowledgeable enough to conduct a thorough interview.
What key questions should I ask? How can I differentiate between an average SEO service and one that is truly exceptional? I would greatly appreciate any guidance!
One response to “How to interview an SEO company?”
Interviewing an SEO company can be daunting, especially if you’re not well-versed in the details of SEO strategies. Here are some key questions and criteria to help you identify a good SEO partner:
Key Questions to Ask:
Look for a comprehensive strategy that includes on-page, off-page, technical SEO, and content marketing. A good SEO company will tailor their approach based on your specific needs and goals.
Can you provide case studies or examples of previous clients?
Ask for specific examples of how they have helped other businesses similar to yours. This will give you insight into their effectiveness and experience in your niche.
How do you measure success?
Inquire about the metrics they use to gauge the success of their SEO campaigns (e.g., organic traffic, keyword rankings, conversion rates) and how frequently they report on these metrics.
What tools do you use for SEO research and analysis?
A good SEO company should use reputable tools for keyword research, site audits, and performance tracking (e.g., SEMrush, Moz, Ahrefs, Google Analytics).
How do you approach keyword research?
Ask them how they identify target keywords and assess their potential value, as well as how they incorporate long-tail keywords relevant to your niche.
What is your link-building strategy?
Quality backlinks are crucial for SEO. Ensure they focus on ethical and effective link-building strategies rather than black-hat techniques that could harm your site.
How do you stay updated on SEO trends and algorithm changes?
SEO is constantly evolving. A great company will prioritize ongoing education and adaptation to stay ahead of changes in search engine algorithms.
What is your content strategy?
High-quality, relevant content is key for SEO. Understand how they plan to integrate content creation and optimization into your SEO efforts.
How do you handle communication and reporting?
Ask about their communication frequency and the format of updates. Regular communication is important to ensure you’re aligned on goals and progress.
What is your pricing structure, and what does it include?
Criteria for Evaluation:
Taking the time to ask these questions and evaluate potential partners based on these criteria will help you make a more informed decision and find an SEO company that can support your goals effectively. Good luck with your search!