Creating a New Business Profile for Different Services
If a clinic offers various services like massage, physiotherapy, and chiropractic care, can I set up individual business profiles for each service, using the same address? I understand that this would mean collecting new reviews and building a separate reputation for each profile.
Essentially, I want to establish distinct business profiles, each focused on a different primary category for the services I provide.
2 responses to “Setting Up a Business Profile for a New Category”
It’s generally possible to create separate business profiles for different services under the same address, especially if each service is distinct enough to warrant its own category. However, there are a few important considerations to keep in mind:
Google Policies: Make sure to review the guidelines set by the platform you’re using (like Google My Business). They typically advise against duplicate listings for the same business location. If each service can stand alone as a unique offering with its own brand identity, that may apply.
Local SEO Benefits: Having separate listings can help optimize for local search, as each profile can target different keywords relevant to its specific service. This could benefit your visibility when users search for those specific services.
Building Reviews: As you mentioned, you would need to rebuild reviews for each profile. This can take time, but it’s essential for establishing credibility and trust for each service.
Consistency: Ensure that all information, such as address, phone number, and operating hours, is consistent across profiles to avoid confusing customers and search engines.
Google Maps and Location Verification: Make sure each listing complies with the verification processes required by the platform, as they may require verification for each distinct service.
In summary, while it’s possible to create multiple profiles, verifying that you are compliant with platform guidelines is crucial. It might also be valuable to consult with a local SEO expert to ensure you’re setting these profiles up in the best way for visibility and compliance.
Great question! Setting up individual business profiles for each service can be an effective strategy, especially in terms of targeting specific audiences and enhancing the relevance of your online presence. However, there are a couple of key points to consider.
Firstly, it’s essential to ensure that each profile adheres to the guidelines set by the platforms you are using. Some platforms may have restrictions on multiple listings for the same business at the same address. It might be worth checking their policies to avoid any potential issues down the line.
Secondly, while collecting reviews for each profile is important for building a distinct reputation, consider how you can leverage the strengths of your overarching brand. Cross-linking your profiles can help customers find additional services you offer, promoting a holistic view of your clinic.
Lastly, think about the local SEO implications. Each profile will need unique content, keywords, and possibly localized optimizations to stand out in search results. This could involve tailoring service descriptions, using localized keywords, and even posting relevant content that appeals to each service’s target demographic.
In summary, while establishing individual profiles can enhance service visibility, it requires careful planning and adherence to guidelines to maximize effectiveness. Looking forward to seeing how your approach evolves!