I’m seeking your professional advice on an important issue.
We’re in the process of updating our outdated homepage to a “Hybrid Landing Page.” The rationale behind this change is that while our current homepage excels in SEO ranking—placing us at the top in our city—it hasn’t been effective in attracting clients through SEO or organic search.
Currently, 80% of our clients come from PPC efforts. Although we have a separate landing page dedicated to PPC, our goal is to consolidate everything into a single, easy-to-manage hybrid landing page.
Links can be found in the comments.
Please note that this hybrid homepage will feature the same written content as our existing homepage, primarily located within a hidden FAQ section.
One response to “Need your professional advice.”
It’s great that you’re considering a transition to a hybrid landing page to better serve your PPC efforts! Here are some key points and suggestions to make your hybrid landing page more effective:
User Experience (UX) Focus: Ensure that the design is user-friendly and visually appealing. A clear layout that leads users through a logical flow can help guide them towards taking the desired action.
Compelling CTA: Since your current homepage is primarily designed for SEO, consider how to integrate clear, persuasive calls to action (CTAs) that resonate with PPC users. Make them prominent and easy to find.
Tailored Messaging: While it’s good to keep the existing content for SEO, consider adapting the messaging slightly for PPC visitors. Understanding their mindset when they arrive from a PPC ad can help you speak directly to their needs and drive conversions.
A/B Testing: As you merge the two pages, consider running A/B tests with different variations of content and design elements. This will provide insights into what resonates best with your audience and help you optimize for conversions.
Analytics Tracking: Ensure you have robust tracking in place to monitor user behavior on the new hybrid page. This data will be invaluable in refining your strategy over time.
Mobile Optimization: With a significant amount of traffic likely coming from mobile devices, make sure your hybrid landing page is fully optimized for mobile users to enhance their experience.
Keep SEO in Mind: While the focus is on PPC, don’t neglect your seo strategy altogether. Maintaining a balance that keeps your page optimized for search engines can help capture a wider range of potential clients.
Content Strategy: Since a lot of your current content will be in the FAQ section, make sure that it is still accessible and serves to answer common questions. This can build trust and may alleviate concerns that potential clients have.
By focusing on these aspects, you should be able to create a hybrid landing page that not only attracts traffic from PPC but also elevates user engagement and conversion rates. Good luck with the updates!