Introducing mktpacket: A Lightweight JavaScript Library for Marketing Data Collection and Analysis
We are excited to announce the launch of my latest personal project, mktpacket, a straightforward and privacy-conscious JavaScript library designed to streamline marketing data collection on websites.
After nearly a year of development—interrupted by personal health challenges—I am pleased to share this tool with the community for public testing. mktpacket consolidates essential website, client, and user information into a single, easy-to-use JavaScript object, enabling marketers and developers to access vital data without complex setups.
What Does mktpacket Offer?
This versatile library provides quick insights into various metrics crucial for website optimization and user behavior analysis. Whether you’re interested in SEO performance, Core Web Vitals (CWV), or user engagement, mktpacket offers a comprehensive overview. Specifically, it allows you to:
- Detect whether a visitor might be a bot or has ad blockers active
- Measure the amount of time a user spends on a page or within the site
- Gather digital fingerprint data to understand individual visitors better
- Monitor performance indicators related to SEO and site health
Privacy-Focused and Transparent
Designed with respect for user privacy and compliance standards in mind, mktpacket does not rely on cookies or external tracking services. All data collection occurs within the user’s browser, utilizing localStorage and sessionStorage for persistence. This approach ensures that user data remains under control and aligns with privacy best practices.
Seeking Feedback and Collaboration
This project is still in its early stages, and I am eager to hear feedback from fellow developers and marketers. Your insights will help shape mktpacket into a more valuable tool, especially regarding features that could enhance its usefulness in real-world scenarios. If you have suggestions or ideas for additional functionalities, please share.
Documentation and Usage
Comprehensive documentation is available, detailing all current functionalities. I am working on completing the FAQ section and providing practical usage examples to facilitate integration. I encourage you to review the documentation to better understand how mktpacket can serve your tracking needs.
Explore the full documentation here:
https://codebakers.dev/mktpacket/docs/
Thank you in advance for your valuable feedback and support. Your input is instrumental in refining this tool to better serve the marketing and development communities.
