Should You Include a Phone Number on Your Solo E-Commerce Website? Insights for Small-Scale Entrepreneurs

As a passionate watch strap restorer and online seller operating as a solo entrepreneur, you’re likely contemplating the best way to connect with your customers. Recently, you revamped your website and are now considering whether adding a contact phone number is beneficial.

For small-scale e-commerce businesses run by sole proprietors, the decision to display a phone number isn’t always straightforward. On one hand, providing a direct line can enhance customer trust and facilitate quick communication. On the other, it may introduce interruptions during your working hours, especially if you’re managing everything alone.

If your primary mode of communication is email, keeping it visible and accessible can often suffice, allowing you to manage inquiries at your convenience. Including a contact form instead of a direct phone number can also strike a balance, enabling customers to reach out without disrupting your workflow.

Ultimately, whether to add a phone number depends on your specific business needs and personal preferences. If prompt, personalized communication is crucial for closing sales or providing support, a phone number might be worthwhile—perhaps with designated hours to avoid unwanted calls during your productive periods. Conversely, if email communication works effectively, maintaining just your email contact is perfectly acceptable and professional.

Consider your capacity, customer expectations, and the nature of your interactions to determine the best approach for your online store.