Should You Display a Phone Number on Your Solo E-Commerce Website? A Guide for Small-Scale Entrepreneurs

Running a one-person online business comes with unique challenges and opportunities. If you’re a solopreneur, such as a watch strap restorer selling your handcrafted pieces online, deciding how to handle customer contact options can significantly impact your operations and brand perception.

One common question is whether adding a phone number to your e-commerce platform is worthwhile. While providing direct contact details can enhance customer trust and facilitate quick communication, it also raises concerns about availability and time management for solo operators.

In most cases, listing a reliable email address can suffice, especially if your business model and customer base don’t demand immediate responses. This approach allows you to maintain professional contact channels without being overwhelmed by constant phone calls during working hours.

Ultimately, the decision hinges on your specific customer expectations and your capacity to manage inquiries. If you believe that a phone number could boost credibility or improve sales, consider providing a dedicated business line or scheduling specific times for calls. Otherwise, a well-structured email contact method can be an effective, unobtrusive way to connect with your customers while preserving your workflow.

By carefully evaluating your business needs and customer preferences, you can choose the communication method that best supports your growth as a solo entrepreneur.