Solo Dev’s 6-Month SSL/Custom Domain Nightmare: Is This a Universal SaaS Pain Point?

Overcoming the Challenges of SSL and Custom Domains for SaaS Platforms: Insights from a Solo Developerโ€™s Journey

In the world of SaaS development, providing users with the ability to utilize their own custom domains is often seen as a key feature. However, this seemingly straightforward capability can introduce a host of technical hurdles, as one solo developerโ€™s six-month experience vividly illustrates.

The Journey Toward Seamless Custom Domains

Recently, I embarked on creating a bespoke solution for a business client that required their customers to use vanity domains, such as app.theircompany.com, instead of subdomains managed by the platform. At first glance, this seemed like a simple configuration taskโ€”yet, the reality was much more complex.

The process involved configuring DNS validation, automating SSL certificate issuance, and ensuring smooth renewal cycles across multiple customer domains. What began as a routine feature quickly ballooned into a multi-month infrastructure challenge, diverting significant time away from core product enhancements.

Reflecting on these hurdles led me to wonder: Is this a common sticking point for other SaaS providers offering custom domains?

Key Questions and Considerations

  • How are SaaS companies currently managing custom domain setup, SSL provisioning, and renewal automation?
  • What obstacles frequently arise during implementation?
  • Have organizations attempted to develop in-house solutions, and what lessons or delays resulted?
  • Would a self-service portal that streamlines domain validation, SSL issuance, and renewal processes be a valuable addition to your platform?

Your Insights Matter

If you’ve encountered similar challenges or are exploring solutions, sharing your experiences could shed light on effective strategies or common pitfalls. Additionally, understanding what tools or services have worked (or havenโ€™t) can help the community move toward more efficient, reliable methods for managing custom domains at scale.

Looking forward to hearing your thoughts and perhaps collaborating on better solutions for the SaaS ecosystem.


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