I grew Founder’s Linkedin account from from 28,000 to 60,000 in 1+ year (no-prior experience)

Growing a Founder’s LinkedIn Presence from Ground Zero to 60,000 Followers in Just Over a Year: A Strategic Case Study

By [Your Name], [Your Position/Company]

In early 2024, I was brought on board with a clear objective: to significantly grow the LinkedIn profile of a startup founder, starting from zero. Despite my limited experience in social media growth—having primarily focused on sales—I approached this challenge with curiosity, data-driven strategies, and a willingness to experiment. The results were beyond expectations: over 60,000 followers, thousands of leads, and a rapid increase in visibility for a company specializing in testing solutions for eCommerce brands.

This article delves into the methodology, insights, and actionable steps that powered this transformation, offering a blueprint for founders, entrepreneurs, and marketers looking to amplify their LinkedIn presence effectively.

The Results in Numbers

Before we explore the tactics, here’s a snapshot of the impact achieved within just over a year:

Monthly Recurring Revenue (MRR): +€232,200
Followers Gained: +42,000 followers
Leads Generated: +3,600 new leads
Impressions Increase: From 1 million to 7 million per quarter
Content Volume: 600+ posts in the first 6 months, exceeding 1,500 posts within a year (with the help of a dedicated content team)

These metrics underscore the power of consistent, strategic content creation combined with targeted outreach.

Step 1: Audience Research and Content Planning

Understanding your target audience is foundational. For this project, the focus was on eCommerce professionals interested in optimization, testing, and growth strategies. To tailor content effectively:

Identify Key Topics:
- Brand breakdowns (e.g., “Nike Funnel Breakdown”)
- A/B testing ideas for seasonal campaigns
- Analyzing top-performing brands and their online strategies
Study Industry Leaders: Use tools like Kleo AI to analyze top-performing posts from leading creators in your niche, identifying common themes, formats, and angles.
Adapt and Personalize: Take inspiration from successful content—study what resonates—then customize it to fit your brand’s voice and expertise.

Step 2: Developing an Aggressive Content Strategy

Initial testing involved various content types, but some formats proved significantly more effective:

Lead Magnets: Content