Troubleshooting Delivery Errors on New Meta Ad Accounts: Insights and Potential Solutions

In the realm of digital advertising, particularly with platforms like Meta (formerly Facebook), new ad account setups can sometimes encounter unexpected challenges. If you’ve recently created a fresh ad account, a new Facebook Page, and associated business assets, and are facing persistent delivery errors, you’re not alone. This article aims to shed light on common issues encountered by new accounts and offers guidance on potential solutions.

Understanding the Common Issues with Newly Created Meta Ad Accounts

Many advertisers initiate campaigns with newly established ad accounts but encounter hurdles such as:

• Ads transitioning into a ‘Processing’ state before abruptly receiving a ‘Delivery Error’.
• Persistent account restrictions without clear violations or disapproved content.
• Error messages indicating internal account issues or restrictions that seem inexplicable.

Typical Symptoms and Observations

• The ad campaigns remain in the ‘Processing’ phase for several hours.
• Post-processing, ads are halted with delivery errors.
• The account status may display restrictions accompanied by messages like: “We are experiencing an internal issue with your account.”

These issues can persist for weeks or even months, despite following all recommended best practices.

Possible Causes

While the exact cause can vary, some common reasons include:

• New account status and verification processes not yet fully settled.
• Automated restrictions placed due to system security measures.
• Insufficient historical activity or engagement, which may impact account trustworthiness.
• Unrecognized or misunderstood compliance issues that are not flagged explicitly.

Are New Accounts More Prone to Delivery Errors?

It is a common observation among advertisers that freshly created accounts sometimes face additional scrutiny and limitations. Platforms often impose these restrictions to ensure account security and to prevent abuse, especially if the account lacks sufficient activity history.

Potential Strategies and Workarounds

While there’s no one-size-fits-all solution, the following steps can enhance your chances of resolving these issues:

1. Verify Your Account Thoroughly:
   Ensure all identity verification steps are completed. Upload necessary documentation and confirm your business details are accurate.

2. Build Account Credibility:
   Run a few low-budget, organic posts to activate and establish credibility for your Page, making the account appear more trustworthy.

3. Avoid Rapid Campaign Creations:
   Launch campaigns gradually rather than in rapid succession, allowing the system to recognize consistent behavior.

4. Use a Stable Payment Method:
   Ensure your billing information is up-to-date and valid to avoid triggering payment-related