Uncovering the Quirkiest Marketing Automation Hacks: Share Your Most Unconventional Workflows

In the fast-paced world of Digital Marketing, automation tools have become indispensable for increasing efficiency and scaling outreach efforts. While many marketers stick to tried-and-true practices—such as sending introductory emails, tracking click-through rates, and updating Customer Relationship Management (CRM) systems—there’s a lesser-known side to automation that often involves creative, quirky, or unexpectedly clever workflows.

Today, I invite you to reflect on and share the most unusual marketing automation setups you’ve implemented. These aren’t your standard sequences; they are the odd little hacks or bespoke workflows that may seem peculiar to others but serve a specific purpose in your marketing arsenal.

Why Share Your Unconventional Automation?

Every marketer’s journey involves experimentation—trying out ideas that may appear unconventional or even a bit humorous. Often, these unique automations help streamline niche processes, solve specific pain points, or simply add a touch of personality to your outreach. Documenting and sharing these stories not only highlights your ingenuity but also fosters a community encouraged to think outside the box.

Examples of Quirky Marketing Automations

• Automated Calendar Gifting: Setting up an automation that, after a lead reaches a certain engagement level, sends a personalized message along with a customized calendar event related to their interests.

• Mystery Content Delivery: Creating workflows that deliver mysteriously themed content or teasers, sparking curiosity and increasing open rates through playful automation sequences.

• Internal Workflow Hacks: Automations that trigger internal notifications or reminders based on unusual criteria—such as when a contact’s engagement drops unexpectedly—allowing personalized re-engagement strategies.

• Humorous Response Automation: Incorporating witty or humorous responses in chatbots or email sequences when users interact with particular keywords, adding personality to your brand experience.

Your Turn

What’s the weirdest or most inventive automation you’ve ever built? Whether it’s a clever trick, a humorous workaround, or an elaborate custom workflow, your experiences could inspire others to see automation from a fresh perspective.

Feel free to share the details, the rationale behind your automation, and how it’s impacted your marketing efforts. Embrace the quirks—sometimes, the most unexpected automations are the most effective!