11 Essential Marketing Tools I Rely on Every Day—Insights from a SaaS Founder
In the fast-paced world of SaaS marketing, efficiency and reliability are paramount. Over the years, I’ve honed a core set of tools that form the backbone of my daily workflow. As a founder with multiple products spanning edtech, productivity, and marketing technology, I’ve tested countless solutions and settled on these 11 tools that deliver consistent results. Here’s a closer look at my curated stack—and why I trust these tools every single day.
About My Background
To provide context, I’m a seasoned SaaS entrepreneur with over a decade of experience. I’ve founded five products, growing each to over one million users. My journey includes successful VC funding rounds as well as bootstrapped ventures, giving me a comprehensive view of various growth strategies. This extensive background informs my choice of tools; they are tried-and-true essentials, not fleeting experiments.
My Daily Marketing Toolkit
1. Loops.so — Pricing: $50/month (or free for under 1,000 subscribers)
A remarkably clean and intuitive platform for email marketing and transactional emails. Its simplicity accelerates campaign setup and management, making it my go-to for both bulk outreach and automated communications.
2. Hunter.io — Pricing: $25/month
A longstanding favorite for lead generation and outreach. Hunter streamlines finding verified email addresses and managing outreach sequences, saving hours of manual research.
3. Canva Pro — Pricing: $15/month
Design shouldn’t be complicated. Canva allows me to quickly create professional-looking graphics for social media, landing pages, and other marketing assets without graphic design expertise.
4. Magritte.co — Pricing: $29/month
When brainstorming ad creatives or seeking inspiration for paid campaigns, Magritte.co delivers fresh, creative ideas by sourcing innovative visual concepts.
5. ChatGPT (OpenAI’s GPT-4) — Pricing: $20/month
A true AI-powered assistant, ChatGPT helps draft copy, brainstorm campaign ideas, refine messaging, and summarize content—becoming an integral part of my daily content creation process.
6. TinyPNG — Free
Optimizing images is key to website speed. TinyPNG compresses images efficiently without sacrificing visual quality, ensuring fast-loading pages that enhance user experience.
7. LinkedIn
