Launching a Supportive Peer Group for Senior Marketers: A Biweekly Initiative to Bridge the Loneliness of Leadership
In the dynamic world of marketing, reaching senior levels often means navigating a landscape that can be surprisingly isolating. With over 15 years of experience leading marketing functions across B2B SaaS, eCommerce, and technology sectors, I’ve come to realize that as we ascend the hierarchy, the opportunities for candid, strategic discussions diminish. The higher you go, the fewer trusted peers you have to turn to for honest feedback and problem-solving — and that can be both challenging and lonely.
Recognizing this gap, I’m excited to introduce an experimental initiative designed specifically for senior marketers looking for a community to share insights, troubleshoot tough challenges, and learn from peers who truly understand the pressures of leadership.
What’s the Concept?
The idea is simple: a biweekly, 60-minute virtual meetup via Zoom, featuring 8 to 10 senior marketing professionals (director level and above, with 10+ years of experience). Each session would revolve around a single participant presenting a real challenge they’re currently facing — whether it’s a campaign dilemma, organizational issue, or strategic decision — and then opening the floor for collaborative problem-solving.
The focus is on genuine, candid conversation. No slides, no guest speakers, and no pitches—just experienced marketers sharing practical frameworks, insights, and perspectives to support one another.
How Will It Work?
- Schedule: Likely held during evenings Eastern Time to also accommodate West Coast participants.
- Structure: An informal, facilitator-led discussion with opportunities for rotating facilitation roles as it evolves.
- Participation: The sessions thrive on active contribution; attendees should come prepared to engage fully, not just observe.
- Content: A shared document to capture frameworks, best practices, and key takeaways from each session.
Next Steps
If this idea resonates with you and you’re committed to participating regularly, I’d love to hear from you. Please reach out with:
– Your current role and industry
– One pressing challenge you’re facing that could benefit from peer input
Based on interest, I’ll set up a poll for optimal timing and aim to kick off our first session soon. Whether the pilot proves valuable or reveals areas for improvement, no matter the outcome, everyone involved will gain insight into what works best.
Final Thought
Leadership in marketing can be a lonely journey, especially at the senior levels
