Seeking a Collaborative Partner in Digital Marketing and Analytics Education
Are you passionate about digital marketing and analytics? Are you eager to stay ahead of industry trends, explore innovative tools, and refine your techniques? If so, I am looking to connect with motivated individuals who wish to deepen their understanding of these dynamic fields through a comprehensive, practical learning journey.
About the Initiative
My aim is to move beyond superficial knowledge and build a substantial, actionable skill set in digital marketing and analytics. Together, we will explore a wide array of topics designed to enhance your strategic thinking and technical proficiency.
Curriculum Overview
Our learning sessions will encompass the following core areas:
- Performance & Growth Marketing: Designing strategies around key performance indicators (KPIs), analyzing return on investment (ROI), and driving scalable growth.
- Paid Media Campaigns: In-depth exploration of platforms such as Google Ads, Meta Ads, and programmatic/RTB media buying.
- Analytics & Technical Skills: Mastering tools like Google Analytics 4 (GA4), mobile app marketing strategies focused on acquisition, engagement, and retention, as well as data analysis using SQL and Python.
- Customer Relationship Management & Lifecycle Marketing: Utilizing tools like CleverTap, MoEngage, and Braze to orchestrate effective customer engagement campaigns.
- Strategy & Optimization: Developing content strategies, segmenting users into personas, optimizing marketing funnels, and exploring revenue generation models.
- Design & Customer Journey Frameworks: Applying UI/UX principles and mapping the end-to-end customer journey to enhance user experience and conversions.
Who Should Join?
This learning opportunity is ideal for professionals preparing for career transitions, looking to elevate their current skill set, or simply passionate about digital marketing and data analytics. Participants should be committed, able to dedicate a few hours weekly, and enthusiastic about collaborative, hands-on learning.
If you’re interested in joining this journey of growth and discovery, feel free to send me a direct message. Let’s explore the latest trends, tools, and techniques together to accelerate your professional development in digital marketing and analytics.
