Exploring the Challenges and Dislikes within the Marketing Discipline: Insights from a Mature Student’s Perspective

As a mature student pursuing a Bachelor’s degree in Anthropology, I am broadening my educational horizons to open up new career opportunities. Prior to embarking on this academic journey, I gained valuable experience working in media production and social media management, primarily within commercial filmmaking. My roles included client relations and outside sales, all of which I found deeply engaging and rewarding.

My decision to return to school was motivated by a desire to expand my skill set and qualify for more stable, degree-level positions. Naturally, I’ve been curious about what a career specifically in marketing entails, and more importantly, what challenges or aspects I might find unappealing within this discipline.

To clarify, my question pertains to the discipline of marketing itself—its practices, philosophies, and day-to-day realities—rather than the entire industry at large.

Understanding the potential downsides or frustrations in marketing can provide valuable insights for anyone considering a career in this field. It’s an evolving landscape characterized by creativity, strategy, and constantly shifting digital trends, but it’s also important to acknowledge the aspects that might be less appealing or even challenging.

If you have experience in marketing or insights into the discipline’s common pitfalls, I would appreciate your perspective. What do you think are the most disliked or problematic aspects of working within marketing as a discipline?

Your input can help shed light on the realities professionals face and assist aspiring marketers in making informed career decisions.

Note: This discussion specifically addresses the discipline of marketing—its methodologies, ethics, and practicalities—as I continue my educational journey.