How a Creative Team in Armenia Secured Their First Client Using AI-Driven Ad Creativity
In the dynamic world of digital marketing and content creation, innovation and perseverance often pave the way for success. I want to share an inspiring story of how my team and I, a group of passionate filmmakers and creatives based in Armenia, managed to land our inaugural client through a strategic combination of talent, spontaneity, and artificial intelligence.
Our Background and Motivation
Living and working in Armenia, my friends and I are deeply immersed in the film industry. We’re not just hobbyists; we are genuinely talented professionals committed to our craft. At the start of this year, with personal milestones on the horizon—two of our friends are expecting a baby this New Year—the urgency to stabilize and grow our business became real. We felt it was time to move beyond passion projects and turn our skills into tangible results.
A Strategic Approach: Offering Value First
Over the past two months, we committed ourselves to a focused initiative: creating free, high-value proposals for local businesses that advertise online. Our goal was to demonstrate what professional, appealing ad creatives could look like—using our unique blend of film expertise and modern AI tools. This approach was designed to showcase our capabilities while fostering trust and opening doors for future collaborations.
Targeting a Key Client: Globbing
Our initial outreach targeted Globbing, a prominent Armenian delivery service that facilitates international shopping and parcel forwarding. Observing their advertising efforts, we noticed that their ad quality was lacking, often feeling rushed and inconsistent. We saw an opportunity—not just to help them improve their marketing but to demonstrate our expertise.
Crafting the Pitch: Creativity Meets Technology
Our team collaborated intensively to craft a comprehensive presentation outlining how we could elevate Globbing’s ads. The process involved:
– Developing innovative and engaging story angles.
– Utilizing AI tools to generate high-quality visual and written content.
– Applying our creative insights to craft compelling narratives.
– Structuring all ideas into a clear, professional pitch deck.
Bella, our talented screenwriter and creative director, authored a compelling script for the campaigns. I contributed the content production, ensuring it was polished and aligned with our vision. David, our technical wizard, assembled everything into a sleek presentation.
The Outcome: From Concept to Contract
We reached out to Globbing’s marketing team with our proposal, and honestly, we didn’t expect much. To our surprise and delight, the response was overwhelmingly
