Reevaluating AI’s Impact on Web Design and Marketing: A Veteran’s Perspective
Over the past year, I’ve immersed myself in experimenting with Artificial Intelligence tools within the marketing domain. With more than a decade of experience in marketing—spanning paid media, automation, and general strategy—I’ve observed firsthand how AI continues to influence our work. Yet, despite the hype, the truth is that the process of Web Design remains largely unchanged, and honestly, it’s still quite frustrating. If anything, I’d prefer to hire a skilled web designer rather than rely heavily on current AI-driven solutions.
The Reality of AI and Web Design Efficiency
Many tools attempting to automate website creation have surfaced over the years, reminiscent of platforms like Wix that have tried to simplify web development. After testing various products and methodologies for a year or two, I’ve come to realize: AI doesn’t significantly reduce the time it takes to build a website. Instead, it shifts the workflow—requiring more active involvement from the user. Every output generated by AI needs careful scrutiny, editing, and manual refinement to meet professional standards.
The Human Touch Is Still Essential
When it comes to web design, human expertise remains paramount. Whether employing AI tools or traditional methods, what ultimately matters is the ability to translate a vision into a functional, aesthetically pleasing website that serves its purpose. For me, hiring a talented designer—even one who leverages AI—is the preferable route. Their creative insight and understanding of client needs cannot be wholly replaced by algorithms.
The Future of Agencies and Freelancers in an AI-Driven World
The ongoing AI evolution is poised to benefit freelancers and local agencies most of all. Many larger agencies are eager to cut operational costs—particularly payroll—by integrating AI into their workflows. This push toward full AI operation could lead to a fundamental shift in agency structures.
Imagine a scenario where agencies evolve into collectives of account managers who oversee AI-powered web creation, rather than traditional teams of designers and developers. Higher-level executives might focus on strategic oversight rather than hands-on design work, leading to a collapse of the traditional agency model.
Would a multi-billion-dollar firm still want to commission AI to build a website, or would they prefer to delegate that task to a local freelancer equipped with the same AI tools? My bet is on the latter. Ultimately, it’s about efficiency and cost-effectiveness.
The Role of AI in Marketing and Web Development
Much of the current PR surrounding
