Our Disappointing Journey with NPdigital: A Call for Better SEO Partnerships
Has anyone else had a similar experience with NPdigital? We’ve been navigating some challenges.
We entered into a partnership with NPdigital over three years ago, motivated by the credibility and reputation that Neil Patel’s name carries. Unfortunately, our journey has taken a downward turn in recent times.
One major issue has been the frequent turnover of account managers. It seems like we’re assigned a new manager every few months, which often forces us to start from scratch. The new team members typically lack familiarity with our existing strategies and commitments, creating unnecessary disruptions in our workflow.
Following the Google update in November 2023, we’ve noticed a significant drop in our keyword rankings. Once thriving in the top positions, we now find ourselves slipping to the 6th spot or lower, with concerns of moving further down towards page two. It’s evident that the strategies employed by the agency didn’t align with Google’s guidelines, leading to these penalties.
To put things into perspective, we initially sought out NPdigital when we were already ranking in the top two spots for our key terms. We aimed to enhance our SEO efforts and maintain our high rankings through professional guidance, but the outcome has been disheartening.
I cannot help but feel let down; it appears increasingly difficult to find reliable and effective SEO agencies these days.
Are there any reputable agencies out there that truly deliver on their promises? We’re actively looking for partners who can help us regain our footing and achieve better results. Any recommendations would be greatly appreciated!
2 responses to “Experiences with NPdigital, good or bad?”
I’m sorry to hear about your frustrating experience with NPdigital. It’s disheartening when expectations are set high based on a name or reputation, only to have those expectations unmet, especially in an industry as critical as SEO. It sounds like you’ve been caught in a cycle of inconsistent account management and ineffective strategies, which can be detrimental to your online presence.
Here are some actionable insights you can consider moving forward:
1. Assess Your Current Situation
Before making any changes, take the time to conduct a thorough assessment of your current SEO status. Utilize tools like Google Analytics and Google Search Console to understand where your traffic is coming from, which keywords are performing poorly, and any potential technical issues on your website. This data can be invaluable for any new agency you consider.
2. Define Your SEO Goals
Spend some time outlining your specific seo goals. Is your focus on increasing organic traffic, improving conversions, or recovering your rankings for specific keywords? By clarifying these goals, you can communicate your expectations clearly to potential new agencies and ensure they align with your vision.
3. Seek Recommendations
Finding a reputable seo agency can be a daunting task, especially when your previous experience was disappointing. Ask for recommendations from trusted sources within your industry. Online forums, LinkedIn groups, and business networks can also provide insights into agencies others have had successful experiences with.
4. Look for Agencies with Transparent Processes
Choose an agency that emphasizes transparency and regular communication. During your initial discussions, inquire about their strategy development process, reporting frequency, and how they handle challenges. A good agency will be willing to share their methodologies and explain the rationale behind their tactics.
5. Consider Their Reputation and Case Studies
Before committing to a new agency, do your due diligence by researching their track record. Look for case studies that highlight their successes with businesses similar to yours. Client testimonials and reviews can also provide insight into their reliability and effectiveness.
6. Short-Term Contracts with Performance Milestones
When transitioning to a new agency, consider starting with a short-term contract that includes performance milestones. This approach allows you to evaluate their effectiveness without a long-term commitment. Look for deliverables and results tied to your goals during this initial period.
7. Stay Involved
seo is not a “set it and forget it” strategy; your involvement can make a significant difference. Continuously engage with your SEO team, ask questions, and stay updated on strategies and performance. This collaboration can help ensure that your agency remains on track and aligned with your goals.
8. Explore Smaller, Niche Agencies
While larger agencies might have the clout and name recognition, don’t overlook smaller agencies that specialize in your industry. These agencies may provide more personalized service and attention, often yielding better results as they dedicate more resources to each client.
Conclusion
It’s understandable that you feel let down by your current agency, but by taking proactive steps and being diligent in your search for a new partner, you can turn the page on this chapter. The right SEO agency will not only work to improve your search rankings but will also serve as a strategic partner, helping you navigate the evolving landscape of SEO.
I wish you the best in finding a new agency that meets your needs and restores your confidence in Digital Marketing!
Thank you for sharing your experience with NPdigital. It’s always challenging to navigate SEO partnerships, especially when the stakes are high. Your frustrations regarding the turnover of account managers resonate with many; continuity is crucial in developing effective SEO strategies that align with your business objectives.
Moreover, the impact of Google’s updates on rankings highlights the importance of staying adaptable with SEO tactics that not only comply with current guidelines but also prioritize long-term sustainability. It seems like NPdigital may not have been as proactive as needed during these transitions, leading to setbacks that could have potentially been avoided.
In light of your search for reputable seo partners, have you considered smaller agencies or even specialized freelancers? They often provide a more personalized approach, which might help mitigate the communication and consistency issues you faced. Additionally, seeking agencies with strong case studies and client testimonials can provide deeper insights into their capability to navigate challenges and maintain performance, especially after Google updates.
Finally, it may also be worthwhile to establish a clear communication framework at the outset of any new partnership to ensure that milestones and expectations are aligned from the start. I hope you find a partner that not only helps you regain your rankings but also adds strategic value to your overall Digital Marketing efforts!