Case Study: Achieving $50,000 in Closed Sales in the First 30 Days for an Outdoor Living Business
In the competitive landscape of home improvement and outdoor living, standing out and capturing the interest of potential clients requires strategic marketing. This case study highlights how a mid-sized outdoor living company successfully leveraged Facebook advertising and compelling video content to generate significant revenue in just the first month.
Client Profile
The client specializes in custom decks, pergolas, and comprehensive backyard remodels. Despite quality offerings, they struggled with inconsistent lead flow and high-cost inquiries through prior advertising efforts.
The Challenge
The primary goal was to significantly increase qualified leads and convert them into paying customers. The client had previously attempted boosting posts and basic ads, which produced unreliable results and often led to expensive, low-conversion leads.
Our Strategic Approach
To turn their marketing around, we devised a targeted campaign focusing on engaging, native-style video content designed specifically for social media platforms like Facebook and Instagram.
1. Sourcing Proven Content
– Extracted dynamic outdoor living footage from TikTok and YouTube Shorts.
– Filtered for videos with high engagement—views, likes, shares—to identify content that resonates with audiences.
2. Creating Impactful Video Ads
– Employed editing tools like CapCut to expedite the production of captivating, fast-paced clips.
– Crafted videos optimized for various formats, including vertical (reels) and square feed ads, ensuring maximum visibility across devices.
3. Crafting Attention-Grabbing Captions
– Integrated TikTok-style captions using Submagic to enhance message retention.
– Emphasized relatable pain points and aspirational benefits, such as “Backyard too boring?” and “Transform this space into your personal retreat.”
4. Rapid Testing and Optimization
– Defined precise target audiences: homeowners within the service area interested in home improvement.
– Tested multiple hooks and calls-to-action to identify top performers.
– Monitored ad performance closely, pausing underperformers fast and scaling successful creatives within two weeks.
The Results
The campaign delivered remarkable outcomes within just 30 days:
– $50,000 in closed revenue, directly attributable to ad efforts.
– 43% lower cost per lead compared to industry averages, improving ROI.
– A steady influx of qualified homeowners eager to invest in backyard enhancements.
Key Takeaways
This case underscores the power of short, native-style video content sourced from popular platforms like TikTok and YouTube
