Category: Digital Marketing
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That one soft skill that actually keeps your sanity
The Crucial Soft Skill That Safeguards Your Project’s Stability In the fast-paced world of Digital Marketing and Website Development, technical proficiency often takes center stage. We obsess over SEO strategies, paid advertising, data analytics, and sales funnels—tools and tactics that drive measurable results. However, amid this hustle, there’s a vital soft skill that often flies…
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I’ve talked to 100+ marketing leaders. Here are the 5 themes that come up over and over again
Insights from Over 100 Marketing Leaders: Five Key Themes Shaping Modern Marketing Strategies In my role hosting a podcast dedicated to marketing innovation, I’ve had the privilege of engaging with over 100 industry-leading marketers and executives. These conversations have provided a wealth of insights into the evolving landscape of marketing. Today, I want to share…
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Google’s AI Overviews are live — Is this the end of traditional SEO?
Google’s AI Overviews Go Live: What Does This Mean for the Future of SEO? In an era of rapid technological advancement, Google has recently introduced a new feature known as AI Overviews—automated, AI-generated summaries that appear at the top of search results. This development has sparked considerable discussion within the SEO community, as industry professionals…
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What’s the weirdest strategy that actually worked for your campaign?
Unconventional Campaign Strategies That Actually Delivered Results In the world of marketing, creativity often pushes the boundaries of conventional wisdom. Sometimes, the most seemingly outlandish ideas—those that appear nonsensical or purely humorous—turn out to be surprisingly effective. Have you ever tried a strategy that looked absolutely insane on paper but ended up delivering impressive results?…
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Marketers, how do you do your social media competitor research/analysis
Understanding Effective Strategies for Competitor Social Media Analysis: A Guide for Marketers In the dynamic landscape of Digital Marketing, staying ahead of the competition requires insightful analysis of what others in your industry are doing on social media. Whether you’re aiming to identify high-performing content, gather creative inspiration, or understand industry trends, your approach to…
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How to design + do power analysis of a go dark test?
Comprehensive Guide to Designing and Conducting Power Analysis for “Go Dark” Testing In the realm of Digital Marketing and advertising, “go dark” tests have emerged as a strategic method to evaluate the true impact of specific channels or campaigns. By temporarily shutting down a channel in selected regions or markets while maintaining business as usual…
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How can we define artificial intelligence (AI)?
Artificial Intelligence (AI) refers to the simulation of human intelligence processes by computer systems. These processes include learning (the acquisition of information and rules for using it), reasoning (the ability to solve problems through the use of rules), and self-correction. AI encompasses a variety of technologies and methods, such as Machine Learning, natural language processing,…
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does Twitter (X) actually help you land clients? How do you use it in your process?
Evaluating Twitter (X) as a B2B Client Acquisition Tool: Strategies and Insights In the realm of Digital Marketing and networking, social media platforms continually evolve as potential avenues for business growth. Recently, a recurring question has emerged within the B2B community: Does Twitter (now known as X) genuinely facilitate client acquisition? While opinions remain divided,…
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Empathy: Why elite marketers will be the last people replaced by AI
The Enduring Value of Empathy in Marketing: Why Humans Will Remain Irreplaceable in the AI Age In an era where Artificial Intelligence (AI) continues to evolve at a rapid pace, many professionals wonder about the future of human roles in marketing. While AI has demonstrated impressive capabilities—from data analysis to content generation—there remains a critical…