Category: Digital Marketing
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Any tips as beginner to start succesfull campaign either meta or google ads for junior portfolio
Starting Your Journey with Successful Digital Advertising Campaigns: A Guide for Beginners Entering the world of digital advertising can be both exciting and overwhelming, especially for those new to the industry. If you’re an aspiring professional with a background in IT and are eager to develop practical skills in launching effective campaigns on platforms like…
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How are marketers adapting to Google’s AI Overviews and the evolving search landscape?
Adapting to Google’s AI Overviews: Strategic Shifts in Modern SEO As the digital search environment evolves, Google’s integration of AI-driven features—most notably AI Overviews—has marked a significant transformation in how users access and interact with information. For marketers and SEO professionals, understanding and adapting to these changes is essential to maintaining visibility and competitive edge.…
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How do you keep your team profitable when time tracking is ignored?
Maintaining Profitability Despite Challenges in Time Tracking In the world of marketing and agency work, accurately monitoring team hours is often viewed as a critical component for ensuring profitability and operational efficiency. However, many teams encounter persistent challenges: time tracking is frequently voluntary, cumbersome, or reliant on manual entry—such as start/stop timers and spreadsheets—and tends…
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Why is the private aviation industry so behind on SEO? Even NetJets barely ranks organically
Examining the Private Aviation Sector’s SEO Challenges: Why Is Even Industry Leader NetJets Struggling to Rank Organically? In recent research into private aviation options for a upcoming trip, a notable trend caught my attention. A typical search for “private jet charter London to Monaco” yielded surprising results. Despite being the most prominent name in the…
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Not getting any replies? Here‘s how to get your reply rate to over 10%
Boost Your Email Response Rate: Proven Strategies to Achieve Over a 10% Reply Rate Effective communication is the cornerstone of successful outreach, yet many professionals struggle to receive adequate responses to their emails. If your email campaigns are falling flat, you’re not alone—I’ve worked with clients who sent hundreds or even thousands of emails with…
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Business Marketing Strategy vs. Marketing Science: which Meta Blueprint cert to take first?
Choosing Between Meta Blueprint Certifications: Business Marketing Strategy or Marketing Science? A Guide for Marketing Professionals In an ever-evolving digital landscape, obtaining relevant certifications can significantly enhance your expertise and marketability. Meta Blueprint offers a range of certifications tailored to different aspects of Digital Marketing, with two prominent options currently gaining attention: the new Business…
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What’s the point of SEO if I can pay for clicks and scale directly?
The Strategic Role of SEO in a Paid Advertising-Driven Marketing Approach In the rapidly evolving landscape of Digital Marketing, many businesses grapple with the question: “If I can simply pay for clicks and scale my traffic instantly, what’s the purpose of investing in Search Engine Optimization (SEO)?” This concern is especially relevant for companies that…
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Why does it feel like marketing always gets blamed, no matter the results?
Understanding the Challenges of Marketing: Why Does It Often Seem to Get the Blame? Marketing professionals and freelancers often find themselves at the receiving end of criticism, regardless of the results they deliver. This phenomenon can be disheartening and, at times, even perplexing. As a freelance marketer myself, I’ve experienced this firsthand, and I want…
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Google digital marketing full course or IBM digital marketing + capstone project? which is better for a person with no experience to learn digital marketing?
Choosing the Right Digital Marketing Education: Google’s Full Course vs. IBM’s Digital Marketing Program with Capstone Project Embarking on a journey into Digital Marketing can be both exciting and overwhelming, especially for individuals with no prior experience. With numerous courses available online, it’s essential to select a program that provides practical knowledge and real-world skills…