Category: Digital Marketing
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AI swiped out digital marketers. Is it true? I don’t think so. By contrast, I think that you can make big money with DM.
Is AI Reshaping Digital Marketing? My Perspective on Opportunities and Challenges Greetings, readers. As someone who has recently embarked on a journey into the world of Digital Marketing, I find myself contemplating the industry’s evolving landscape. The rapid advancement of Artificial Intelligence (AI) has sparked numerous discussions: Is AI replacing Digital Marketers entirely? Or does…
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A Potential Idea for a Micro SaaS in Digital Marketing: Predicting Post Performance on Reddit
Exploring a New Opportunity in Digital Marketing: Predictive Post Performance Tool for Reddit In recent months, I’ve observed a noticeable increase in advertising campaigns promoting various Reddit communities, particularly in places like the Paris metro. This trend sparked an idea: could there be a way to leverage data and automation to enhance the effectiveness of…
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Posting a friend’s *marketing* mistake so you can AVOID it too.
Avoid Costly Marketing Mistakes: Lessons from a Friend’s Branding Misstep Starting a new business can be an exciting venture, and I wholeheartedly support entrepreneurs in their journeys. However, navigating the complexities of branding and marketing is crucial to ensure sustainable growth and effective outreach. Recently, I witnessed a familiar mistake that many new business owners…
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Reddit is going all-in on paid ads and search domination.
Reddit’s Strategic Shift Toward Paid Advertising and Search Dominance In an era where digital platforms continually evolve to capture user engagement and revenue, Reddit is executing a bold strategic pivot. Moving away from its previous focus on side projects like paid subreddits, the platform is now fully committed to expanding its paid advertising ecosystem and…
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Content creators: How do you adapt your voice for different audiences?
Strategies for Adapting Your Content Voice Across Diverse Audiences Creating compelling content that resonates with various industry audiences is a common challenge facing many content creators and marketing professionals. Whether working with clients across technology, healthcare, finance, or other sectors, tailoring your messaging to meet the unique preferences and expectations of each audience is essential…
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Instagram’s ‘Friend Activity’ feed is basically a For You Page, but does it actually help brands?
Analyzing Instagram’s ‘Friend Activity’ Feed: Implications for Brand Visibility and Marketing Strategies Instagram has recently introduced a new feature: a personalized ‘Friend Activity’ feed that displays posts your friends have liked, saved, or commented on. Conceptually similar to TikTok’s “your friend liked this,” this feature provides users with a real-time glimpse into their social circle’s…
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Advice Wanted: Starting PR & Comms Agency Side Project
Starting a PR and Communications Agency as a Side Venture: Strategic Insights and Practical Guidance Embarking on a new venture often begins with a blend of passion, experience, and strategic planning. For professionals interested in establishing a Public Relations (PR) and communications agency, leveraging existing skills and networks can serve as a strong foundation. This…
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Digital marketing isn’t hard. You just need to know SEO, PPC, CRO, analytics, content, design, branding, psychology, automation tools, and have a sixth sense for what Google’s gonna do next. 😵💫
Demystifying Digital Marketing: Essential Skills and Insights for Success In the rapidly evolving world of Digital Marketing, mastering a diverse skill set is essential for delivering effective campaigns and driving business growth. Many professionals discover that their daily workflow involves juggling a variety of competencies—from Search Engine Optimization (SEO) and Pay-Per-Click (PPC) advertising to Conversion…
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How can a recently opened restaurant have exactly 5000 Google 5 Star reviews?
Exploring the Phenomenon of a Newly Opened Restaurant Achieving 5,000 Perfect Google Reviews In the dynamic world of hospitality, reputation is paramount. Recently, I encountered a fascinating case that highlights the potential intricacies of online review systems. While on holiday last year, I noticed a newly established restaurant that, initially, did not draw much attention.…