Category: Digital Marketing
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Digital marketing isn’t hard. You just need to know SEO, PPC, CRO, analytics, content, design, branding, psychology, automation tools, and have a sixth sense for what Google’s gonna do next. 😵💫
Demystifying Digital Marketing: Essential Skills and Insights for Success In the rapidly evolving world of Digital Marketing, mastering a diverse skill set is essential for delivering effective campaigns and driving business growth. Many professionals discover that their daily workflow involves juggling a variety of competencies—from Search Engine Optimization (SEO) and Pay-Per-Click (PPC) advertising to Conversion…
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How can a recently opened restaurant have exactly 5000 Google 5 Star reviews?
Exploring the Phenomenon of a Newly Opened Restaurant Achieving 5,000 Perfect Google Reviews In the dynamic world of hospitality, reputation is paramount. Recently, I encountered a fascinating case that highlights the potential intricacies of online review systems. While on holiday last year, I noticed a newly established restaurant that, initially, did not draw much attention.…
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Are marketers slowly being boxed in by AI & “vanity” metrics, or are we finally being freed to focus on strategy?
Navigating the Changing Landscape of Marketing: Are AI and Vanity Metrics Reshaping Our Roles or Offering New Opportunities? In recent months, discussions around artificial intelligence’s impact on marketing strategies have become increasingly prevalent. As a marketer with several years of experience primarily focused on performance marketing and SEO, I’ve observed a notable shift in industry…
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How do you balance short-term campaigns with long-term brand building?
Balancing Immediate Campaigns with Long-Term Brand Development: Strategies for Marketers In today’s fast-paced marketing landscape, professionals often face the challenge of managing short-term sales initiatives while nurturing long-term brand equity. Striking the right balance between these objectives is crucial for sustained growth and market relevance. This article explores effective strategies and considerations for marketers seeking…
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Authentic reviews are starting to sound fake too… thanks to ChatGPT
The Evolving Challenge of Authenticity in Online Reviews in the Age of AI In today’s digital landscape, consumers increasingly rely on online reviews to guide their purchasing decisions. However, the credibility of these reviews is becoming more difficult to ascertain, raising critical questions about authenticity and trustworthiness in 2025. The Rise of AI-Generated Content and…
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More traffic from ChatGPT than Twitter, but AEO/GEO isn’t a thing – Lenny’s newsletter
Understanding Shifts in Digital Traffic: ChatGPT Surpasses Twitter and the True Nature of AEO/GEO In an evolving digital landscape, recent insights from Lenny’s Newsletter highlight a notable transformation in how audiences discover and engage with online content. Specifically, a noteworthy observation is that ChatGPT is now driving more traffic to websites than traditional social media…
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Does using AI-generated videos to grow a niche app work?
Evaluating the Effectiveness of AI-Generated Videos for Niche App Growth In the rapidly evolving digital landscape, app developers are continually exploring innovative marketing strategies to connect with their target audiences. For niche applications, particularly those with a spiritual or faith-based orientation, engaging content is vital for growth and community building. One emerging approach is the…
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Any underrated marketing channels that work for early-stage B2C (in my case a digital product/ solution)?
Unlocking Effective Marketing Channels for Early-Stage B2C Digital Products Launching a new digital product or solution in the B2C space presents unique challenges, especially when it comes to identifying and leveraging the most effective marketing channels. While popular platforms such as Facebook Groups and X (formerly Twitter) often dominate the conversation, they might not always…
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Social Media Marketing in 2025 – what’s working vs. what’s just hype?
Navigating Social Media Marketing in 2025: Separating Effective Strategies from Overhyped Trends The landscape of social media marketing is characterized by rapid evolution. Algorithm adjustments, emerging platforms, and shifting user behaviors create a dynamic environment where staying ahead requires discernment and adaptability. As we advance through 2025, marketers are witnessing the rise of AI-generated content,…