Category: Digital Marketing
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Building My Digital Marketing Portfolio from Scratch, Mind Sharing Yours?
Crafting a Digital Marketing Portfolio from Scratch: Seeking Inspiration and Insights Embarking on the journey to establish a comprehensive Digital Marketing portfolio can be both exciting and challenging, especially for those just starting out. As aspiring marketers and content creators seek to showcase their skills, the importance of a well-curated, professional portfolio becomes evident—not only…
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Do PR firms/people have their own accounts for reddit marketing?
Exploring the Use of Dedicated Accounts by PR Firms for Reddit Marketing In the realm of Digital Marketing, Reddit presents a unique landscape characterized by its community-driven, anonymous nature. Unlike platforms such as Twitter or LinkedIn, where professional representation through personal or corporate accounts is commonplace, Reddit’s culture emphasizes authenticity and organic engagement. This raises…
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Is hubspot academy good for learning social media marketing?
Assessing HubSpot Academy’s Effectiveness for Learning Social Media Marketing and Freelance Readiness In today’s digital landscape, mastering social media marketing is an essential skill for aspiring Digital Marketers, entrepreneurs, and freelancers alike. To that end, many individuals are exploring educational platforms such as HubSpot Academy, which offers free courses aimed at equipping learners with vital…
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Case study: Nike’s 🏀.to domain and what it teaches us about brand visibility
Case Study: Nike’s 🏀.to Domain and Its Lessons on Enhancing Brand Visibility In the evolving landscape of Digital Marketing, innovative strategies often provide the edge brands need to stand out. Recently, I examined an intriguing example involving Nike’s use of an emoji-based domain—🏀.to—and its implications for brand visibility and engagement. Unpacking Nike’s Emoji Domain Strategy…
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Finance marketers on Reddit? I’m a Master’s student and could really use your help!
Exploring the Role of Reddit in Financial Services Marketing: A Request for Industry Insights In the rapidly evolving landscape of Digital Marketing, social media platforms continue to shape how financial service providers connect with their audiences. As part of my Master’s thesis research, I am examining a particularly intriguing phenomenon: the use of Reddit by…
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Has anyone here implemented an AI agent for customer support and sales?
Implementing AI Agents for Customer Support and Sales: Insights from Industry Practitioners As businesses increasingly leverage Artificial Intelligence to enhance customer engagement, many organizations are exploring the deployment of AI-driven agents—such as chatbots, virtual assistants, and advanced conversational AI—to streamline support and sales functions. For those considering such initiatives or seeking to learn from others’…
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Does anyone use ChatGPT or Gemini to design geo-holdout lift tests?
Harnessing AI for Designing and Analyzing Geo-Holdout Lift Tests In the evolving landscape of data-driven research, Artificial Intelligence (AI) tools are increasingly being integrated into experimental design and analysis. One area gaining attention is the application of AI models like ChatGPT and Google’s Gemini in developing and evaluating geo-holdout lift tests—a method commonly used to…
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Why does everyone say a “good ROAS” is 4 when I’m seeing 400+?
Understanding ROAS: Why a “Good” Return on Ad Spend Often Starts at 4, but Can Be Much Higher In the dynamic world of digital advertising, metrics play a crucial role in measuring campaign success. One such key metric is Return on Ad Spend (ROAS), which helps marketers understand the revenue generated relative to their advertising…
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What would your go to market strategy & execution be?
Crafting an Effective Go-To-Market Strategy for a Luxury Villa Rental Agency Launching a high-end villa rental agency with personalized concierge services presents a unique set of opportunities and challenges. When operating within a specific geographic area—focused on a collection of closely situated properties within a single country—it’s essential to develop a targeted marketing strategy that…