Category: Digital Marketing
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ASO is dead? My small app gets 600 installs from explore but only 1 from search
Is App Store Optimization Becoming Obsolete for Small Apps? Insights from Recent Launch Data Launching a new app in today’s crowded marketplace can be a daunting endeavor, especially for independent developers. One of the critical strategies to gain visibility has traditionally been App Store Optimization (ASO). However, recent experiences shared by developers suggest that the…
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What’s been working for you with UGC ads and creators: AI, Fiverr, or agencies?
Optimizing User-Generated Content (UGC) Ads: Strategies, Platforms, and Cost-Effective Solutions In today’s Digital Marketing landscape, the power of authentic content cannot be overstated. Recently, my team transitioned from relying on stock photos to incorporating User-Generated Content (UGC) into our advertising campaigns, and the results have been promising. We observed approximately a 15% increase in click-through…
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AI keeps screwing up my client’s brand assets in ad creatives
Enhancing Brand Consistency in AI-Generated Advertising Creatives: Challenges and Solutions for Agencies In the rapidly evolving landscape of digital advertising, Artificial Intelligence (AI) has become an invaluable tool for streamlining creative processes and scaling ad production. However, many agencies are encountering significant challenges when integrating AI into their workflows—particularly concerning maintaining brand integrity across diverse…
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How can brands leverage digital marketing to drive festive sales during Navratri?
Maximizing Festive Sales During Navratri: Effective Digital Marketing Strategies for Brands Navratri, one of India’s most celebrated festivals, presents a prime opportunity for brands to connect with consumers through targeted Digital Marketing efforts. As shoppers immerse themselves in purchasing fashion, jewelry, gourmet foods, and travel bookings, online engagement reaches its peak. However, this elevated activity…
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Anyone using real-time competitor data to inform campaign timing?
Leveraging Real-Time Competitor Data to Optimize Campaign Timing: Strategies and Tools In the dynamic world of Digital Marketing, timing is often just as crucial as the message itself. Marketers and advertisers constantly seek effective ways to align their campaigns with market movements, particularly in competitive landscapes where rapid response can make the difference between success…
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How would you define artificial intelligence (AI)?
Artificial Intelligence (AI) refers to the simulation of human intelligence processes by computer systems. These processes include learning (the acquisition of information and rules for using it), reasoning (the ability to solve problems using the information), and self-correction. AI can categorize into two main types: narrow AI, which is designed to perform a narrow task…
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I’ve hired freelancers for my e-commerce store SEO, but didn’t get the results I expected. Now I’m thinking about hiring a marketing agency — is it a good idea or a waste of money?
Evaluating the Shift from Freelancer to Agency: Boosting Your E-Commerce SEO Strategy Running a successful e-commerce store requires a multifaceted marketing approach, with Search Engine Optimization (SEO) often playing a pivotal role in driving organic traffic and increasing sales. Many small business owners, in their pursuit of improved online visibility, initially turn to freelance SEO…
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What vibe marketing flows did you create on n8n that save time & work?
Maximizing Efficiency with n8n: Innovative Marketing Workflow Automations In the rapidly evolving landscape of Digital Marketing, automation tools like n8n are transforming how professionals streamline their workflows. Across platforms such as YouTube, creators are sharing compelling examples of how custom n8n flows can save time and increase productivity across various marketing tasks. Enhancing Customer Relationship…
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I spent ₹10,000 on Instagram ads and got 0 clients — here’s what I learned (painful truth)
Reflecting on Roya Digital Marketing Campaign: Lessons Learned from a ₹10,000 Investment In the ever-evolving landscape of Digital Marketing, learning through trial and error remains an essential part of growth. Recently, I invested ₹10,000 into an advertising campaign on Instagram to promote a small service business. While expecting to attract new clients, the outcome was…