Category: Digital Marketing
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Microbrand campaign: AI-generated content for $0 ad spend
Leveraging AI-Generated Content for Cost-Effective Brand Growth: A Microbrand Case Study In the competitive landscape of Digital Marketing, small brands often face the challenge of establishing a compelling online presence without extensive advertising budgets. Recent developments in Artificial Intelligence offer innovative solutions that empower microbrands to achieve significant growth through organic methods. A Case Study…
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What does artificial intelligence (AI) refer to?
Artificial Intelligence (AI) is a branch of computer science focused on creating systems capable of performing tasks that typically require human intelligence. These tasks include reasoning, learning, problem-solving, understanding natural language, recognizing patterns, and making decisions. AI technologies can be divided into two main categories: narrow AI, which is specialized in a specific task (like…
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Difference Between 3-Second Views and Hook Rate in Meta Ads
Understanding the Distinction Between 3-Second Views and Hook Rate in Meta Advertising In the realm of digital advertising, particularly within Meta (formerly Facebook) ad campaigns, metrics serve as vital indicators of campaign performance and audience engagement. Among these, “3-second views” and “hook rate” are two frequently referenced metrics. While they both leverage the three-second mark…
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I’m building a proposal software for marketing agencies!
Introducing an Innovative Proposal Software Designed Specifically for Marketing Agencies In the dynamic world of marketing, creating streamlined and professional proposals is essential for securing clients and building lasting relationships. Recognizing this need, I am excited to share that I am developing a new proposal software tailored exclusively for marketing agencies. This upcoming platform aims…
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How many times did your average B2C website visitor see your ad/website before becoming a paying customer?
Understanding Customer Engagement: How Many Impressions Does It Take to Convert a Visitor? In the dynamic world of B2C Digital Marketing, one of the most critical questions for business owners and marketers alike is: How many times does a typical website visitor need to see your ad or engage with your website before they decide…
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Drop your company URL and I’ll send you a personalised gamification strategy playbook
Unlock Your Brand’s Potential with a Personalized Gamification Strategy Playbook In the rapidly evolving landscape of Digital Marketing, capturing audience attention and fostering engagement remain persistent challenges for many brands. One highly effective approach gaining traction is gamification—integrating game-like elements into marketing efforts to enhance customer acquisition and retention. Introducing a tailored opportunity for your…
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How to grow alternative investigative journalism on social media — zero budget, but lots of determination
Leveraging Social Media to Grow Independent Investigative Journalism on a Budget In today’s digital landscape, independent investigative journalism faces the challenge of building a dedicated audience without significant financial investment. With a committed team and a focus on critical, investigative content, achieving organic growth on social media can be both strategic and rewarding. Here’s a…
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I recently started my own web design agency, and right now we’re mainly focusing on LinkedIn and Twitter content publishing for our marketing and outreach.
Exploring Effective Growth Strategies for a New Web Design Agency Launching a new Web Design agency is an exciting journey filled with opportunities and challenges alike. Currently, our primary focus has been on leveraging LinkedIn and Twitter for content marketing and outreach efforts. These platforms have offered valuable opportunities to showcase our expertise, engage with…
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Venting! How do you find the right agency partner?!
Finding the Right Digital Marketing Agency: A Guide to Avoiding Common Pitfalls Navigating the world of Digital Marketing partnerships can be a daunting experience, especially for business owners new to the consumer-facing industry. Many entrepreneurs have encountered setbacks—from paying retainers for minimal or no results to working with agencies that lack the expertise necessary to…