Category: Digital Marketing
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How I’m Fixing Meta’s New Health & Wellness Event Restrictions
Addressing Meta’s New Restrictions on Health & Wellness Advertising: An Effective Strategy As Digital Marketers and brand owners in the health and wellness sector, navigating platform restrictions can be challenging. Recently, Meta has implemented new policies that limit tracking and advertising capabilities for health-related brands. Having assisted over ten clients in restoring their tracking functionality…
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How do you keep brand consistency when scaling ads across multiple markets?
Maintaining Brand Consistency Across Multiple Markets: Strategies for Scalable Advertising Expanding advertising campaigns into diverse markets presents both exciting opportunities and notable challenges. A critical concern for marketers is how to maintain brand consistency while leveraging localized messaging to resonate with regional audiences. At our recent project with BannerFlow, we explored innovative solutions that enable…
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How many of you are facing the same problem have high traffic on websites but very low conversion rate?
Maximizing Website Conversions: Transforming Traffic into Revenue with Innovative Solutions It’s a common scenario among digital entrepreneurs and website owners: high visitor traffic but surprisingly low conversion rates. Despite attracting numerous potential customers, many sites see only a fraction of visitors converting into paying clients. The Potential of Improved Conversion Rates Consider the impact if…
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Looking for a tool to pull followers and do manual mentions/DMs (no paid ads)
Effective Strategies for Organic Growth: Finding the Right Tools for Audience Engagement In the ever-evolving landscape of social media marketing, brands and creators continually seek innovative methods to expand their reach without solely relying on paid advertisements. If you’re exploring organic growth tactics—specifically identifying followers from targeted accounts and engaging with them meaningfully—you’re not alone.…
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What if your favorite app just… disappeared overnight?
The Impact of Sudden App Disappearance: A Thought Experiment on Technology Dependence In recent discussions surrounding digital governance, a notable incident occurred in Nepal where the government temporarily restricted access to several major social media platforms, including Facebook, Instagram, and WhatsApp. The rationale behind this decision was to curb the spread of misinformation and criminal…
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Do you think ad fatigue happens faster on TikTok than Meta, or is it just about creative quality?
Understanding Ad Fatigue: Is TikTok Changing the Game Compared to Meta? In the rapidly evolving landscape of digital advertising, one question consistently emerges among marketers and advertisers: does ad fatigue occur more swiftly on TikTok than on Meta platforms such as Facebook and Instagram? This inquiry delves into the nuances of user engagement, creative strategies,…
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Users stay but don’t click anyone else seeing this in Microsoft Clarity?
Understanding High Retention but Low Engagement: Insights from Microsoft Clarity Analytics In digital analytics, it’s often assumed that longer visit durations correlate with higher user engagement. However, recent observations highlight a paradox: many website visitors are remaining on pages for extended periods while exhibiting minimal interaction, such as clicking or scrolling. This phenomenon raises important…
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Finance marketers on Reddit? I’m a Master’s student and could really use your help!
Harnessing Reddit for Financial Services Marketing: Insights from Industry Professionals As a graduate student nearing the completion of my Master’s thesis, I am exploring a compelling intersection of social media and financial marketing strategies. My research focuses on how financial services companies leverage Reddit as a platform for outreach and engagement—a topic that presents a…
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Need your feedbacks guys! – thought of building a Custom Micro sites using AI for file sharing
Introducing an Innovative AI-Powered Micro Site Builder for Enhanced File Sharing and Prospect Engagement In today’s fast-paced sales environment, effective communication and personalized outreach are crucial. To address this need, we’ve developed a pioneering tool that leverages Artificial Intelligence to create customized micro sites for seamless file sharing. We’re excited to share this concept and…