Category: Digital Marketing
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New brand manager: creative teamwork across agency and in-house is confusing, is that normal?
Navigating Creative Collaboration: Challenges as a New Brand Manager Embarking on a new role as a brand manager often brings a mix of excitement and learning curves. One area that many newcomers find particularly complex is managing creative production, especially when coordinating between external agencies and internal teams. Recently, I stepped into a brand management…
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Why most “strategic planning” isn’t actually strategic (and a case study that shows the difference)
Understanding the Distinction Between Planning and Strategy: A Case Study in Business Repositioning In the world of business strategy, there’s a common misconception that creating a comprehensive plan equates to having a solid strategy. Many organizations develop lists of activities—launching features, hiring staff, running marketing campaigns, expanding office locations—posing as their strategic approach. However, this…
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Videographer here. What are some of your biggest struggles when it comes to creating ad content?
Certainly! Here’s a professional and engaging WordPress blog article based on your Reddit post: Understanding the Challenges of Creating Effective Video Advertising: Insights from a Freelance Videographer As a seasoned videographer specializing in product, lifestyle, and food/beverage content for direct-to-consumer (DTC) brands, I’ve spent the past seven years immersed in the industry—primarily working within corporate…
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The 5 Biggest Facebook Ad Bottlenecks That Kill Scale (After Managing $60M+ in Spend)
Understanding and Overcoming Key Challenges in Facebook Advertising for E-Commerce Growth In the dynamic world of e-commerce, scaling advertising efforts efficiently is often the difference between stagnation and robust growth. Despite the power of Facebook Ads as a primary marketing channel, many brands encounter persistent bottlenecks that hinder their ability to expand effectively. Based on…
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How do you balance short-term ROI vs long-term brand building in digital marketing?
Achieving the Right Balance: Short-Term ROI Versus Long-Term Brand Building in Digital Marketing In the rapidly evolving landscape of Digital Marketing, businesses frequently grapple with the challenge of balancing immediate results with sustained brand growth. On one hand, many organizations prioritize short-term performance metrics—such as immediate conversions, ROI from paid advertising, retargeting campaigns, or promotional…
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Top AI tools that are not just a buzz but are actually improving productivity.
Harnessing AI Tools to Boost Productivity: A Practical Guide for Modern Businesses In today’s rapidly evolving digital landscape, Artificial Intelligence (AI) is no longer just a futuristic concept—it’s a vital component that streamlines workflows across various domains. From content creation to advanced analytics, AI-powered tools are transforming how businesses operate, enabling professionals to accomplish more…
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Cold DM’s from other digital marketers – how do you handle these?
Managing Cold Direct Messages from Fellow Digital Marketers: Best Practices and Strategies In the fast-paced world of Digital Marketing, networking and outreach are vital components of professional growth. However, receiving numerous cold direct messages (DMs) from other digital marketers—often with generic inquiries like “How’s your journey going?” or complimentary notes such as “I saw your…
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SEO hasn’t died, it just got a second filter you can’t ignore
SEO in the Era of Dual Visibility: Why It’s Still Vital and How to Adapt In the ever-evolving landscape of Search Engine Optimization, many marketers have noticed a familiar trend: the significant click-through rate (CTR) advantage for websites ranking at the very top of Google’s search results. Traditionally, appearing on the first page—and especially in…
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Where do you all find reliable stats for your content?
Ensuring Accuracy in Content Creation: Finding Reliable Market Statistics In today’s digital landscape, creating credible and well-informed content is more important than ever. Whether you’re producing blog articles, social media updates, videos, or other forms of media, relying on accurate statistics can significantly enhance your credibility and audience trust. However, as I recently came across…