Category: Digital Marketing
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What tools do web development agencies use to manage their client work?
Web development agencies often use a variety of tools to manage their client work efficiently. These tools can be categorized into several areas such as project management, communication, design, development, and quality assurance. Here’s a breakdown of some commonly used tools in these categories: Project Management: Jira: A popular tool for tracking issues and project
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My 2025 SEO recap: 3 underrated things that actually worked + 3 I finally stopped doing
2025 SEO Outlook: Key Insights from a Year of Reinvented StrategiesThe SEO landscape in 2025 has been anything but predictable. With the proliferation of AI-generated overviews, search engine results pages (SERPs) evolving into landing page-like experiences, and constant fluctuations from Google’s updates, navigating SEO has become a complex endeavor. After a year of rigorous testing
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Discussion: what really kills a new landing page’s conversion rate?
Understanding the Key Elements That Impact New Landing Page Performance: Structure vs. MessagingIn the ever-evolving landscape of digital marketing, optimizing landing pages is crucial for converting visitors into leads or customers. A common debate among marketers and web developers revolves around what initially hampers a new landing page’s conversion rate—its structural design or its messaging.
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Just tried 8 different email tools in 2 weeks. I hate all of them.
Navigating the Complex Landscape of Email Marketing Tools: A Personal Journey Through Integration Challenges in 2025In the rapidly evolving world of digital communication, email marketing remains a cornerstone for businesses and creators alike. Over the past two weeks, I embarked on an extensive exploration of eight prominent email marketing platforms, aiming to find a solution
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What are the most valuable digital marketing YouTube videos you have ever watched? (No fluff)
Discovering the Most Impactful Digital Marketing YouTube Videos: A Curated Guide for ProfessionalsIn the rapidly evolving landscape of digital marketing, staying ahead of the curve requires continuous learning from trusted sources. Among various platforms, YouTube has emerged as a treasure trove of expert insights and advanced strategies. However, with an abundance of content available, discerning
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Most local businesses don’t live on LinkedIn, they live on Google Maps
Understanding the Digital Presence of Local Businesses: Why Google Maps Outshines LinkedInIn the realm of digital marketing, there’s a common tendency to view platforms like LinkedIn and Google Maps as interchangeable channels for reaching potential customers. Many professionals assume that engaging on one naturally complements the other. However, a closer examination reveals that these platforms
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SEO is slowly turning into ‘Prompt Recommendation Optimization’.
The Shift from Traditional SEO to “Prompt Recommendation Optimization”In the evolving landscape of digital marketing, a striking phenomenon has begun to reshape how businesses think about Search Engine Optimization (SEO). As professionals working with a small B2B product, we’ve observed a notable change in our user engagement metrics that warrants a deeper look into this
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Client expecting night calls & in-person dinners… is this normal?
Understanding Client Expectations: Navigating Professional Boundaries in Retainer AgreementsSecuring a new, long-term client can be an exciting milestone for any business owner. However, establishing clear boundaries and expectations from the outset is crucial to ensure a healthy, professional relationship. Recently, I encountered a situation that highlighted the importance of communication and setting boundaries when working
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Where are people finding legitimate freelance gigs?
Finding Reliable Platforms for Legitimate Freelance Opportunities in MarketingIn today’s digital landscape, many professionals are exploring freelance work to diversify their income streams, gain flexibility, or transition to a new career path. However, identifying reputable platforms that connect freelancers with legitimate clients remains a common challenge. If you’re in marketing—particularly with skills in SEO, Google