Category: Digital Marketing
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Has anyone noticed a significant increase in bot activity on their clients’ websites recently? Traditionally, web crawling bots have been a part of the online landscape, but there are several reasons why you might be experiencing an overwhelming surge recently.
First, the rise in automation and AI technologies has led to an increase in the deployment of bots for various purposes, including SEO, competitive analysis, and data scraping. This means websites can experience intensified activity as bots probe them for data. Second, there are seasonal or event-driven spikes in bot traffic. For instance, sales events…
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Been reading about incrementality testing vs a/b testing. What are your definitions for both?
Understanding the Distinction Between A/B Testing and Incrementality Testing in Marketing In the rapidly evolving landscape of digital marketing, the ability to accurately measure and interpret campaign performance is essential. Two commonly discussed methodologies—A/B testing and incrementality testing—are often used interchangeably, yet they serve fundamentally different purposes. Clarifying these differences can significantly enhance your ability…
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Looking for influencers (50K+ followers) for long term partnership
Seeking Influential Partners for Long-Term Collaborations in the Tech Sector In the ever-evolving landscape of digital innovation, strategic partnerships with social media influencers can significantly enhance brand visibility and user engagement. If you’re a content creator or influencer based in the United States, Canada, or Australia with a dedicated following of at least 50,000 followers…
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Should I focus on SEO or paid ads for a new Indian startup?
Choosing Between SEO and Paid Advertising for a New Indian Startup: A Strategic Perspective Launching a startup in India presents unique opportunities and challenges, especially when resources such as time and budget are limited. One of the pivotal decisions early on is selecting the most effective marketing approach to attract and retain customers. Should you…
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Recruiters what do you actually look for when hiring marketing candidates?
Understanding What Recruiters Seek in Entry-Level Marketing Candidates: Insights and Best Practices As an emerging recruiter with a few months of experience, I am eager to learn from seasoned professionals about the key factors that influence hiring decisions for entry-level marketing roles. My goal is to better understand what qualities and indicators truly demonstrate a…
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I’m planning to quit my job and start a digital marketing agency.
Starting Fresh in Digital Marketing: Is It Still a Viable Path in 2025? Embarking on a new professional journey often involves careful planning and a clear understanding of industry trends. As we step into 2025, many aspiring entrepreneurs are considering venturing into the digital marketing landscape. But with the constantly evolving online environment, a common…
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What is your understanding of artificial intelligence (AI)?
Artificial intelligence (AI) refers to the simulation of human intelligence processes by computer systems and machines. These processes include learning (the acquisition of information and rules for using it), reasoning (the ability to solve problems and make decisions), and self-correction. AI can be categorized into two main types: narrow AI, which is designed to perform…
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Are there any web developers in the community? What technologies or CMS platforms do you favor?
Exploring Web Development: Key Technologies and CMS Options for Marketers Transitioning into Coding In the digital age, the integration of marketing expertise with web development skills is increasingly valuable. For professionals considering this crossover, selecting the right technology stack and content management system (CMS) can significantly streamline the process of creating custom websites for clients.…
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Is healthcare marketing harder than other industries?
Understanding the Unique Challenges of Healthcare Marketing: A Deep Dive In recent months, I’ve had the opportunity to work closely with clients within the healthcare sector, gaining firsthand insights into the distinctive nature of marketing in this industry. While digital marketing principles can be broadly applied across various sectors, healthcare presents a unique set of…