Category: Digital Marketing
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How do I ethically use automated sites for managing socials?
Ethical Considerations for Using Automated Tools in Social Media ManagementManaging multiple social media accounts can be an engaging yet demanding task. Many social media managers find themselves caught in a cycle of repetitive routines—switching between accounts, scheduling posts, engaging with followers, and constantly brainstorming new content. Over time, this routine can lead to fatigue, diminish
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There’s been a lot of poor quality posts about marketing data driven decision making.
Understanding the Limitations of Data-Driven Marketing Decision Making: A Critical PerspectiveIn recent discussions across marketing and data communities, there’s been a surge of content claiming that comprehensive, end-to-end unified data solutions are the key to unlocking marketing success. While data undeniably plays a crucial role in modern marketing strategies, it’s essential to approach these claims
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How Do You Make Your Emails Truly Belong in Someone’s Inbox?
Crafting Emails That Truly Earn a Spot in Your Audience’s InboxIn the bustling world of digital communication, standing out in someone’s inbox goes beyond eye-catching offers or promotional banners. It’s about cultivating a connection so authentic that your emails feel less like interruptions and more like valuable conversations. The goal isn’t just to get opened—it’s
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How and why I built a free AI Visibility / GEO tool
Developing a Free AI Visibility and GEO Tool: My Journey and InsightsIn recent months, I had a unique opportunity to develop a new product within an internal startup incubator at Amplitude, a leading platform in product analytics comparable to Google Analytics. This experience provided invaluable insights into the evolving landscape of AI-powered visibility tools and
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I’m Willing to Work for Free, I Just Need Someone to Teach Me How to Get Clients.
Unlocking Success: Seeking Mentorship to Master Client AcquisitionIn the competitive landscape of today’s business environment, mastering the art of attracting and securing clients is essential for sustained growth and stability. However, many aspiring professionals and entrepreneurs find themselves eager to learn this crucial skill but lack the guidance or firsthand experience necessary to navigate the
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40-year-old Marketer here. Stuck between comfort and growth. What would you do?
Navigating Career Growth at 40: Balancing Stability and AmbitionUnderstanding your professional journey and aspirations is essential to making informed decisions. Many seasoned marketers find themselves at a crossroads—comfortable in their current roles but eager for meaningful growth. This reflection explores how seasoned professionals can approach their career development thoughtfully, balancing stability with the pursuit of
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Why Treating SEO as a System (Not a Channel) Changed Everything
Why Approaching SEO as a Holistic System Transforms Your Digital StrategyIn my experience managing marketing for a mid-sized B2B organization, I initially believed our SEO efforts were solid. We had optimized for relevant keywords, maintained a consistent publishing schedule, and built a respectable backlink profile. Despite these efforts, our website traffic wasn’t translating into the
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If you were restarting your digital marketing career today, what would you focus on first?
Starting Your Digital Marketing Career Anew: Key Focus Areas for Modern SuccessEmbarking on a journey in digital marketing can be overwhelming, especially with the rapid evolution of tools, platforms, and strategies. Reflecting on my own experience—two years into the field—I realize that I initially spread myself too thin, trying to master every skill simultaneously. If
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How to grab freelancing opportunities for digital marketing?
Unlocking Freelance Opportunities in Digital Marketing: Strategies to Attract Clients and Grow Your BusinessIn today’s competitive digital landscape, freelance digital marketers are in high demand. From search engine optimization (SEO) to social media marketing, there are numerous opportunities to leverage your skills and build a successful freelance career. However, standing out and consistently securing new