Category: Digital Marketing
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Unpopular Opinion: 50% of you are “prompt engineers” now and you’re going to be unemployed by 2025 if you don’t pivot.
The Changing Landscape of Marketing Professionals: Are Prompt Engineers the Future or a Threat to Job Security?In recent conversations with industry colleagues and during my latest round of interviews for a Senior Strategist position at my agency, I’ve noticed a concerning trend: a significant number of candidates are relying heavily on AI tools like ChatGPT
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How do agencies manage deliverability for multiple clients?
Optimizing Email Deliverability Across Multiple Clients: Strategies for AgenciesManaging email outreach for multiple clients presents a unique set of challenges, particularly when it comes to maintaining high deliverability rates. For agencies responsible for executing email campaigns on behalf of various organizations, ensuring that each client’s domain remains healthy and trustworthy is crucial to the success
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I tested 5 customer acquisition channels for 90 days for SaaS product. Here’s what actually worked (with numbers)
Analyzing 5 Customer Acquisition Channels Over 90 Days: Insights and Results for SaaS GrowthIn the rapidly evolving landscape of B2B SaaS, effectively acquiring new customers is vital for sustained growth. Recently, I embarked on a 90-day testing journey across five different customer acquisition channels to determine what truly delivers results for a SaaS product priced
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Got couple of Adsense blogs. What is currently the best way to get traffic?
Effective Strategies to Drive Traffic to Your AdSense BlogsIn the digital age, maintaining a successful blog that generates revenue through platforms like Google AdSense requires consistent traffic and engagement. If you’ve established quality content and optimized your site for both desktop and mobile users but are still struggling to attract visitors, it can be a
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Unified marketing measurement – the single shift that turns marketing from defensive to decisive
Unified Marketing Measurement: The Key to Transforming Marketing from Reactive to StrategicIn the ever-evolving landscape of modern marketing, clarity and confidence in data have become paramount. Over years of collaborating with diverse clients, I’ve observed a recurring challenge: while organizations recognize the need for precise insight, few actually have an integrated, reliable source of truth
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Need clarity: Is Digital Marketing actually in demand or oversaturated?
Understanding the Current Landscape of Digital Marketing: Is the Field Still in Demand?In recent years, digital marketing has transformationally reshaped how businesses engage with their audiences. As a burgeoning professional or someone considering entering this dynamic industry, one common question persists: Is digital marketing still a high-demand field, or has it become saturated?The Growing Importance
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Solo entrepreneur stuck for 2 years… How do you handle more than 3 clients without burning out?
Overcoming Client Capacity Challenges as a Solo Entrepreneur: Strategies for Scaling Without BurnoutRunning a solo digital marketing agency can be both rewarding and daunting. Many entrepreneurs find themselves caught in a common predicament: managing a limited number of clients while feeling stretched thin, with growth seemingly out of reach. If you’ve been operating solo and
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Those who recently landed a job, how the fuck did you do it?
Navigating the Competitive Job Market: Strategies and Insights from Recent Job SeekersIn today’s challenging employment landscape, securing a new position can often feel like an uphill battle. Many professionals, regardless of their background or location, are experiencing similar frustrations. For those actively searching for opportunities, especially in competitive markets like Philadelphia, the struggle to stand
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Google Just Redirected Perplexity’s India Domain to Gemini
Google’s Strategic Acquisition: Redirects Perplexity’s India Domain to Gemini, Reshaping User Traffic FlowsIn a recent development that underscores the dynamic nature of the AI and search landscape, Google has completed an acquisition involving Perplexity, resulting in a significant domain redirect affecting Indian users.Domain Redirects Signal Strategic ShiftThe move involves the Perplexity.ai domain, which has traditionally