Category: Digital Marketing
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How to improve sites visibility in AI search engines
Enhancing Your Website’s Visibility in AI-Powered Search Engines: Strategies and Best PracticesIn today’s digital landscape, the prominence of AI-driven search engines has fundamentally transformed the way businesses and content creators approach online visibility. With search algorithms becoming increasingly sophisticated, optimizing your website to rank higher within AI-enhanced search results is more critical than ever.Understanding the
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After 10 years in digital advertising, here are 5 things I wish I knew when I started:
Reflections from a Decade in Digital Advertising: Five Lessons Every Marketer Should KnowEmbarking on a journey in digital advertising can be both exciting and daunting. Having spent over ten years navigating this dynamic landscape, I’ve gathered insights that I wish I had known at the outset. Whether you’re just starting or looking to sharpen your
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What is the shortest sales call you guys have had where you closed the deal ?
Optimizing Sales Calls: How Short Can They Be and Still Close the Deal?In the world of sales, the duration of a call often sparks curiosity and debate among professionals. How long should a typical sales call last to maximize efficiency and success? Is there an ideal window that balances thoroughness with brevity?Recently, I reflected on
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honest q for marketers: are hot-take posts cheating or are we just jealous they work?
Reevaluating Viral Marketing Tactics: Are “Hot-Take” Posts Cheating or Just Effective?In recent discussions within the marketing community, a compelling question has emerged: are provocative, “hot-take” posts a form of cheating, or are they simply a strategic adaptation to our current social media landscape? This query gained prominence after listening to an influencer podcast on the
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AI is transforming e-commerce but what’s next for the industry?
The Future of E-Commerce: How Artificial Intelligence Is Shaping the IndustryArtificial Intelligence (AI) is rapidly transforming the landscape of e-commerce, ushering in a new era of innovation and unprecedented possibilities. From hyper-personalized shopping experiences to advanced chatbots that handle customer inquiries seamlessly, AI is empowering brands to enhance efficiency, engagement, and customer satisfaction. As these
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I tracked 47 AI-written posts for 90 days. Here’s what actually happened to rankings.
Analyzing the Impact of AI-Generated Content on Search Rankings: A 90-Day Case StudyIn the rapidly evolving landscape of digital marketing and content creation, artificial intelligence tools like Claude, GPT-4, and Jasper have become increasingly popular. Yet, questions remain about their efficacy in producing content that not only ranks well on search engines but also engages
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How our site started appearing in LLMs: our experience with Perplexity
Enhancing Your Website’s Visibility in Large Language Models: Our Experience with PerplexityIn the rapidly evolving landscape of digital marketing and search engine optimization, understanding how your website’s content is recognized and utilized by advanced AI systems like Perplexity and ChatGPT has become increasingly important. Recently, our team at [Your Company Name], a specialized digital agency,
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What is the #1 book you recommend for every marketers?
Top Book Recommendations for Marketers: Building a Must-Read List for 2026In the ever-evolving world of marketing, continuous learning is essential for staying ahead of the curve. With countless books available, identifying the most impactful reads can significantly enhance your knowledge and skills. Today, I invite fellow marketing professionals and enthusiasts to share the one book
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How can we define artificial intelligence (AI)?
Artificial intelligence (AI) refers to the simulation of human intelligence processes by machines, particularly computer systems. These processes include learning (the acquisition of information and rules for using it), reasoning (the ability to use rules to reach approximate or definite conclusions), and self-correction. AI can be categorized into two main types: narrow AI, which is