Category: Digital Marketing
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I messaged 100 marketing professionals on LinkedIn about how AI is affecting their job searches. Here’s what they told me.
The State of the Marketing Job Market in 2025: Insights from Conversations with 100 Industry Professionals In the rapidly evolving landscape of Digital Marketing, job seekers and employers alike are navigating unprecedented challenges. With AI automating many traditional hiring processes and economic uncertainties influencing staffing decisions, understanding the current dynamics is more critical than ever.…
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How do I improve deliverability for a new marketing domain?
Establishing Effective Email Deliverability Practices for a New Marketing Domain Launching a new domain dedicated to marketing campaigns is an exciting step toward expanding your outreach efforts. However, new domains often face challenges related to email deliverability, as inbox providers tend to scrutinize unfamiliar senders more rigorously to prevent spam and abuse. To ensure your…
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[FOR HIRE] Graphic Designer & Video Editor | Social Media Content | Available Worldwide
Seeking Creative Expertise? Professional Graphic Design & Video Editing Services Available Worldwide Are you a brand or small business looking to elevate your social media presence? Look no further. As a seasoned freelance graphic designer and video editor, I specialize in crafting compelling visual content that drives engagement and supports your growth objectives. What I…
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I’m not a fan of the current state of digital marketing
The Evolving Landscape of Digital Marketing: Navigating the AI Era With over 13 years of experience in the Digital Marketing industry, I’ve witnessed firsthand the remarkable evolution of this dynamic field. Historically, changes have been steady, often predictable, and aligned with technological advancements and consumer behavior shifts. However, the advent of Artificial Intelligence (AI) has…
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What’s the most effective digital channel for B2B growth?
Optimizing Digital Channels for B2B Growth: Strategies and Insights Expanding Your Business Reach in the Digital Age In today’s competitive marketplace, businesses—especially those operating in the B2B sector—must leverage effective digital channels to scale beyond their initial local client base. Many companies find themselves at a crossroads when deciding which marketing tools and platforms will…
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How do you handle clients who want “just a simple website” but then ask for complex features?
Navigating Client Expectations: Managing Scope Creep in Web Development Projects In the world of web development, it’s common to encounter clients who initially specify a desire for a “simple website”—perhaps a modest five-page site with straightforward content. However, as projects progress, many developers find themselves facing unexpected requests for complex features such as online booking…
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Can dentists run TikTok ads if they work under a licensed clinic?
Navigating Advertising Regulations for Dentists on TikTok: What You Need to Know In the evolving landscape of Digital Marketing, social media platforms such as TikTok have become powerful channels for healthcare professionals, including dentists, to showcase their expertise and attract new patients. However, navigating the legal and ethical considerations surrounding advertising for dental services can…
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What does artificial intelligence (AI) mean?
Artificial Intelligence (AI) refers to the capability of a machine or software to perform tasks that would normally require human intelligence. This includes a wide range of functions such as understanding natural language, recognizing patterns, solving problems, learning from experience, and making decisions. AI systems are typically classified into two categories: narrow AI and general…
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Most marketers waste more time chasing tools than actual results. Opinions?
Are Marketers Overcomplicating Strategies with the Latest Tools? Analyzing the Impact on Campaign Effectiveness In the fast-paced world of Digital Marketing, staying ahead often involves exploring innovative tools designed to enhance performance. Each week seems to bring a new platform promising improved return on investment (ROI), advanced AI-driven personalization, or seamless automation. While these developments…