Category: Digital Marketing
-
Performance marketing professionals what are you making in an agency?
Understanding Compensation Trends for Performance Marketing Specialists in AgenciesIn the dynamic realm of digital marketing, performance marketing professionals often find themselves at the intersection of strategy, execution, and optimization. If you’re contemplating a career move or simply looking to benchmark your current compensation, understanding industry standards can be invaluable.A Digital Marketer’s Scope of WorkPerformance marketing
-
The “$300K content team replaced by one system” myth needs to die.
Debunking the Myth of the “$300K Content Team Replaced by a Single System”In recent times, a recurring narrative has gained traction within the content creation and marketing industries: the claim that a single system or tool can replace an expensive, large-scale content team—sometimes valued at upwards of $300,000—economically and efficiently. While these assertions may sound
-
What signals do you monitor before launching a targeted campaign?
Understanding Key Indicators to Optimize Your Targeted CampaignsIn the realm of digital marketing, launching a targeted campaign with precision is essential for achieving meaningful engagement and conversion. Traditionally, marketers have relied on static criteria such as industry classification, company size, job titles, or specific technology stacks to define their audiences. While useful, these filters often
-
What’s the most underrated skill in digital marketing right now?
The Most Underrated Skill in Digital Marketing TodayIn the ever-evolving landscape of digital marketing, professionals and learners alike tend to focus heavily on high-profile strategies such as paid advertising, search engine optimization (SEO), automation, artificial intelligence tools, and funnel development. While these areas are undoubtedly vital, there is a crucial skill that often goes underappreciated
-
How to Efficiently Handle Social Media Content Across Multiple Platforms
Streamlining Social Media Content Management: Effective Strategies and Tools for Cross-Platform PublishingIn today’s digital landscape, maintaining an active presence across multiple social media platforms is essential for brand visibility and engagement. However, managing diverse content requirements for platforms such as Instagram, Facebook, Twitter (X), LinkedIn, TikTok, YouTube, and Pinterest can quickly become a time-consuming and
-
How can we define artificial intelligence (AI)?
Artificial intelligence (AI) refers to the simulation of human intelligence processes by computer systems. These processes include learning (the acquisition of information and rules for using it), reasoning (applying rules to reach conclusions), and self-correction. AI systems can be categorized into two main types: narrow AI, which is designed to perform specific tasks (like voice
-
The most viral Marketing Launches in 2025 and what you can learn from them
Analyzing the Top Viral Marketing Launches of 2025: Key Lessons for InnovatorsIn the rapidly evolving landscape of startup launches, standing out amidst a sea of sameness can be challenging. Throughout 2025, many entrepreneurs shared their product launches on social media, but only a select few managed to capture widespread attention and go viral. Interestingly, these
-
If you had to choose ONE most effective + cost effective marketing strategy for SaaS. What would that be?
Choosing the Most Effective and Cost-Effective Marketing Strategy for SaaS in a Crowded MarketIn today’s rapidly evolving digital landscape, especially within the SaaS (Software as a Service) industry, marketers face an unprecedented level of competition. The surge of artificial intelligence (AI) tools and innovations has created a bustling environment, with countless vendors vying for attention.
-
I sold my startup, became a marketing freelancer… and honestly, it’s been way tougher than I expected.
Reflecting on the Journey from Startup Founder to Marketing Freelancer: Challenges and InsightsAs entrepreneurs, many of us dream of transitioning seamlessly from building a startup to carving out a new professional path. I recently sold my company and decided to venture into marketing consulting—a decision fueled by curiosity, a desire to stay sharp, and a