Category: Digital Marketing

  • Domain had 6k traffic in 2022, now it’s down to 0

    Domain had 6k traffic in 2022, now it’s down to 0

    Assessing the Viability of a Skiing Niche Website: Insights on Traffic Declines As an aspiring website owner, I recently explored an intriguing opportunity to acquire a skiing niche website. The seller claims that the site’s traffic predominantly originates from Bing. However, a closer examination of the analytics tools Semrush and Ahrefs revealed a concerning trend.…

    Continue Reading

  • Organic Impressions Up 500k Traffic Down 50%

    Organic Impressions Up 500k Traffic Down 50%

    The SEO Rollercoaster: Organic Impressions Surge Amid Declining Traffic As I reflect on the past three months, I find myself grappling with a perplexing trend that many in the Digital Marketing realm might find familiar. Despite witnessing an impressive increase of over 500,000 in organic search impressions, the actual traffic to my website has plummeted…

    Continue Reading

  • Why did my website traffic has dropped suddenly?

    Why did my website traffic has dropped suddenly?

    Understanding Sudden Drops in Website Traffic: A Case Study It’s common for bloggers and website owners to face unexpected fluctuations in traffic, especially when their site is relatively new. Recently, a colleague in the real estate niche shared their experience with a significant decline in site visitors, which has led to some concerning questions about…

    Continue Reading

  • Are linkable assets the best form of link building?

    Are linkable assets the best form of link building?

    The Power of Linkable Assets in Link Building: A Game Changer for SEO In the ever-evolving landscape of Digital Marketing and Search Engine Optimization, the quest for effective link-building strategies remains a paramount concern for many businesses. One approach that has garnered significant attention is the creation of linkable assets—resources designed to attract backlinks naturally.…

    Continue Reading

  • Doorway Abuse

    Doorway Abuse

    Understanding Doorway Pages: A Misguided SEO Strategy In the vast and complex world of Search Engine Optimization (SEO), misinformation can often lead to misguided strategies that do more harm than good. Recently, I encountered a situation that perfectly illustrates this challenge, and it has left me both concerned and bewildered. A client reached out to…

    Continue Reading

  • Impressions keep going up, clicks keep going down in Google Search Console. Has anyone been able to recover?

    Impressions keep going up, clicks keep going down in Google Search Console. Has anyone been able to recover?

    Navigating the Disparity: Impressions Surge While Clicks Decline on Google Search Console Many website owners and Digital Marketers have noticed a perplexing trend recently: increasing impressions coupled with declining clicks in Google Search Console. If you’ve found yourself in a similar predicament, you’re not alone. Recent algorithm updates, particularly those emphasizing AI-driven content evaluations, have…

    Continue Reading

  • Upgraded my site, now its showing I have 1.1k backlinks? Did I mess up.

    Upgraded my site, now its showing I have 1.1k backlinks? Did I mess up.

    Understanding Backlinks and SEO: My Recent Site Upgrade Experience As a professional in the service industry, I recently undertook an upgrade on my website. My aim was to enhance its SEO visibility and connectivity through strategic structuring. However, upon using Semrush to analyze my new setup, I was surprised to discover that my site now…

    Continue Reading

  • content style > content length

    content style > content length

    Rethinking SEO: Prioritizing User Engagement Over Lengthy Text In the ever-evolving world of Search Engine Optimization (SEO), a familiar mantra persists: long-form content reigns supreme. However, I have come to realize that the true measure of success lies not in the volume of words or keyword frequency, but rather in the level of user engagement…

    Continue Reading

  • How are you guys keeping up with toxic backlinks?

    How are you guys keeping up with toxic backlinks?

    Managing Toxic Backlinks: Strategies and Tools for Effective SEO As the digital landscape continues to evolve, maintaining a healthy backlink profile is more crucial than ever. With the increasing responsibilities surrounding SEO, particularly in identifying and disavowing toxic backlinks, it’s essential to establish a streamlined workflow that balances efficiency with thoroughness. The Challenge of Toxic…

    Continue Reading