Category: Digital Marketing
-
5-Year Old Brand with No Online Sales. Is It Worth Investing in Ads Now or Should I Focus on Organic Growth?
Evaluating Online Growth Strategies for a Veteran Brand: To Invest in Paid Ads or Focus on Organic Development?Launching a brand five years ago without a significant online presence is an impressive feat, especially if the primary sales channels have been traditional trade shows. However, as circumstances change and the viability of trade shows diminishes, many
-
I’m a Chinese entrepreneur learning digital marketing — want to build my own brand . Any advice from experts?
Building Your Own Brand: Essential Digital Marketing Strategies for Entrepreneurs from ChinaAs a Chinese entrepreneur venturing beyond traditional marketplaces such as Amazon, AliExpress, and eBay, establishing a robust brand presence online is crucial for sustainable growth. Many sellers start with these platforms due to their ease of access and immediate sales potential; however, long-term success
-
What is the definition of artificial intelligence (AI)?
Artificial intelligence (AI) refers to the simulation of human intelligence in machines that are programmed to think and learn like humans. This encompasses a wide range of technologies, including but not limited to machine learning, natural language processing, computer vision, and robotics. AI systems are designed to analyze data, recognize patterns, make decisions, and solve
-
Took a roofing startup from $0 to $2.2M revenue in 18 months. Here is how I did it and why I made less than a McDonald’s cashier.
How I Scaled a Roofing Startup to $2.2 Million in 18 Months — Lessons Learned as a Marketing Agency FounderEmbarking on a journey to scale a new roofing business from ground zero to over two million dollars in revenue within a year and a half offers a wealth of insights. As the founder of a
-
What is the most effective platform for creating an e-commerce website, or are there any viable alternatives?
When choosing the best platform for building an e-commerce website, it’s important to consider several factors, including ease of use, scalability, customization options, and integration with payment gateways. Here are some top options and viable alternatives: Shopify: Known for its ease of use and robust features, Shopify offers a dedicated e-commerce environment with a wide
-
Which API has caused you the most challenges lately?
One of the most challenging APIs in recent times has been the Facebook Graph API. Changes in data privacy practices and compliance with regulations such as GDPR have led to frequent updates and restrictions on what data is accessible and how it can be used. These updates often occur with relatively short notice, which can
-
What lead generation tactics are enterprises focusing on in 2025, with AI becoming a major part of marketing?
Emerging Lead Generation Strategies for Enterprises in 2025: The Role of Artificial Intelligence in Modern MarketingThe landscape of lead generation is undergoing a significant transformation in 2025, driven by rapid advancements in artificial intelligence (AI) and data-driven marketing tactics. As enterprises and B2B organizations seek more effective ways to attract and convert high-quality leads, it’s
-
Okay so what’s the best email and SMS marketing platform in 2025?
Choosing the Best Email and SMS Marketing Platform in 2025: A Comprehensive GuideIn today’s digital landscape, establishing a robust communication channel with your audience is more critical than ever. Whether it’s nurturing leads, engaging existing customers, or launching promotional campaigns, an integrated email and SMS marketing platform can significantly enhance your marketing efforts. As we
-
“Can you justify your retainer?” – my least favorite question
Establishing the Value of Your Retainer: Moving Beyond the Cost to the Strategic PartnershipIn the world of digital marketing, one of the most common—and often challenging—questions faced by agencies and consultants is: “Can you justify your retainer?” It’s a recurring theme that can become exhausting, especially when clients focus solely on immediate metrics like ad