Category: Digital Marketing
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AI’s Not Gutting Marketing Like They Say, Stock Buybacks Are the Real Problem
Debunking the Myth: AI Isn’t Destroying Marketing—Stock Buybacks Are the Hidden CulpritIntroductionAmidst the buzz surrounding artificial intelligence in marketing, many industry observers believe that AI is primarily responsible for job losses and creative stagnation. Headlines often highlight how AI tools threaten to replace human ingenuity, transforming marketers into mere prompt engineers. However, a closer examination
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What’s the biggest time-suck in your marketing workflow?
Identifying the Biggest Time-Drain in Marketing Workflows: A Call for EfficiencyIn the fast-paced world of digital marketing, professionals frequently encounter repetitive, time-consuming tasks that can hinder productivity and strategic focus. From generating daily performance reports to tidying up disorganized data in spreadsheets, these routine activities often consume significant portions of the workweek.Understanding these pain points
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How can I enforce the use of monospace or ASCII-friendly fonts on mobile devices?
To enforce the use of monospace or ASCII-friendly fonts on mobile devices, there are several steps you can take: CSS Styling for Web Applications: If you’re working with a mobile web application or a responsive website, the simplest way to enforce monospace fonts is through CSS. You can apply the font-family property to elements that
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Has anyone noticed a significant increase in bot activity on their clients’ websites recently? Traditionally, web crawling bots have been a part of the online landscape, but there are several reasons why you might be experiencing an overwhelming surge recently.
First, the rise in automation and AI technologies has led to an increase in the deployment of bots for various purposes, including SEO, competitive analysis, and data scraping. This means websites can experience intensified activity as bots probe them for data. Second, there are seasonal or event-driven spikes in bot traffic. For instance, sales events
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Been reading about incrementality testing vs a/b testing. What are your definitions for both?
Understanding the Distinction Between A/B Testing and Incrementality Testing in MarketingIn the rapidly evolving landscape of digital marketing, the ability to accurately measure and interpret campaign performance is essential. Two commonly discussed methodologies—A/B testing and incrementality testing—are often used interchangeably, yet they serve fundamentally different purposes. Clarifying these differences can significantly enhance your ability to
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Looking for influencers (50K+ followers) for long term partnership
Seeking Influential Partners for Long-Term Collaborations in the Tech SectorIn the ever-evolving landscape of digital innovation, strategic partnerships with social media influencers can significantly enhance brand visibility and user engagement. If you’re a content creator or influencer based in the United States, Canada, or Australia with a dedicated following of at least 50,000 followers on
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Should I focus on SEO or paid ads for a new Indian startup?
Choosing Between SEO and Paid Advertising for a New Indian Startup: A Strategic PerspectiveLaunching a startup in India presents unique opportunities and challenges, especially when resources such as time and budget are limited. One of the pivotal decisions early on is selecting the most effective marketing approach to attract and retain customers. Should you prioritize
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Recruiters what do you actually look for when hiring marketing candidates?
Understanding What Recruiters Seek in Entry-Level Marketing Candidates: Insights and Best PracticesAs an emerging recruiter with a few months of experience, I am eager to learn from seasoned professionals about the key factors that influence hiring decisions for entry-level marketing roles. My goal is to better understand what qualities and indicators truly demonstrate a candidate’s
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I’m planning to quit my job and start a digital marketing agency.
Starting Fresh in Digital Marketing: Is It Still a Viable Path in 2025?Embarking on a new professional journey often involves careful planning and a clear understanding of industry trends. As we step into 2025, many aspiring entrepreneurs are considering venturing into the digital marketing landscape. But with the constantly evolving online environment, a common question