Category: Digital Marketing
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Is it worth rewriting all old service pages to match AI search intent?
Assessing the Value of Revising Service Pages for AI-Driven Search OptimizationIn the evolving landscape of digital search, staying ahead of the curve often requires reevaluating existing content strategies. One pertinent question many website owners and content creators face today is whether to overhaul older service pages to better align with AI search algorithms and intent.Adapting…
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If AI already knows the buyer… how do you still show up as the result?
Understanding How to Maintain Visibility in an AI-Driven Search LandscapeIn the rapidly evolving world of digital marketing and search optimization, a compelling question has emerged: If artificial intelligence (AI) systems like ChatGPT already understand a user’s preferences and history, how can businesses ensure they still appear as relevant results?This concern was recently brought to my…
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Agency wants $20k per month + 15% commission on ad costs. Is this reasonable?
Evaluating the Fairness of a Digital Marketing Agency Proposal: $20,000 Monthly Fee Plus 15% Ad Spend CommissionIn today’s competitive digital landscape, partnering with a marketing agency can be a strategic move for businesses aiming to enhance their online presence, generate leads, and drive sales. However, understanding the typical pricing structures and assessing whether a particular…
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What marketing automation blew your mind recently?
Exploring the Cutting Edge of AI-Driven Marketing Automation: Innovations That Are Redefining the IndustryIn today’s rapidly evolving digital landscape, artificial intelligence (AI) continues to revolutionize the way businesses approach marketing. From personalized content recommendations to sophisticated customer segmentation, AI-powered tools are becoming integral to creating more efficient and effective marketing strategies. However, amidst these advancements,…
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How do people land remote social media marketing jobs?
Breaking into Remote Social Media Marketing: A Guide for BeginnersIn recent years, remote social media marketing has become an increasingly popular career choice, offering flexibility and diverse opportunities across various industries. For individuals interested in transitioning into this field, understanding the necessary skills, learning pathways, and potential career progression is essential. This article provides a…
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What are the most frustrating aspects of hand-off from designers and project managers from a web developer’s perspective?
From a web developer’s point of view, several aspects of the hand-off from designers and project managers can be frustrating. Firstly, unclear or incomplete design specifications can significantly hinder development. When design files are handed over without detailed instructions, developers have to make assumptions or spend additional time clarifying details, which can delay the project…
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Has anyone else attempted to create a SaaS product only to discover they struggle with marketing and advertising?
Creating a Software as a Service (SaaS) product can be a technically rewarding venture, but many developers and entrepreneurs often face significant hurdles when it comes to marketing and advertising. Realizing you’re not proficient in these areas is a common issue but also an opportunity to grow and improve your business strategy. Here are a…
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The content production model is broken and I don’t know what to do anymore
Understanding the Challenges of Modern Content Production: Strategies and Considerations for AgenciesIn today’s fast-paced digital landscape, content creation has become more demanding than ever. Agencies entrusted with managing multiple clients often find themselves juggling an array of platforms—Instagram, TikTok, Reels, YouTube Shorts—and formats, including images, videos, and short clips. While these diverse requirements aim to…
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I tracked 47 AI-written posts for 90 days. Here’s what actually happened to rankings.
Analyzing 90 Days of AI-Generated Content Performance: Insights from a Data-Driven ExperimentAs the use of artificial intelligence (AI) in content creation continues to expand, many content creators and SEO professionals are eager to understand how AI-generated posts perform in real-world scenarios. To shed light on this subject, I conducted a comprehensive 90-day experiment, tracking the…