Category: Digital Marketing
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How to increase your Closing rate and look more professional
Enhance Your Sales Efficiency: How to Boost Your Closing Rate and Project Greater Professionalism In today’s competitive market, small adjustments in your sales process can have a significant impact on your success. Streamlining operations not only saves valuable time but also elevates your professional image, ultimately leading to higher closing rates. One effective way to…
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The most overrated advice in digital marketing (let’s call it out) 🔥
Debunking Common Digital Marketing Myths: What Really Works in the Real World In the fast-paced realm of Digital Marketing, industry clichés and popular advice frequently shape strategies and expectations. While these guiding principles can seem compelling on social media or in seminars, their actual effectiveness often falls short when applied in the real world. Common…
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Does anyone genuinely care about authenticity on social media anymore or is it just another buzzword?
Reevaluating Authenticity in the Age of Social Media: Is Genuineness Still Valued? In recent years, the term “authenticity” has become a buzzword frequently thrown around in social media circles. Influencers, content creators, and brands alike often emphasize the importance of “being real” to connect meaningfully with their audiences. However, an intriguing question arises: does genuine…
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Which Digital Marketing Channel Is Delivering the Best ROI in 2025?
Evaluating the Most Effective Digital Marketing Channels for ROI in 2025: Insights for Indian Marketers As Digital Marketing continues to evolve rapidly in 2025, businesses in India are seeking to optimize their marketing budgets by focusing on channels that deliver the highest return on investment (ROI). Understanding which platforms and strategies yield the best results…
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I want to understand how to promote Software on social media once and for all
Effective Strategies for Promoting SaaS on Social Media: A Comprehensive Guide In the competitive landscape of SaaS (Software as a Service), establishing a strong online presence is essential for attracting users and scaling your business. Many entrepreneurs share the same challenge: how to effectively promote software products on social media platforms like Instagram, TikTok, and…
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It kinda shocked me after doing the A/B testing AI ads vs influencer ads.
Exploring the Effectiveness of AI-Generated Ads Versus Influencer Marketing: Insights from an A/B Test In the rapidly evolving landscape of digital advertising, understanding which strategies yield the best results is crucial for optimizing your marketing efforts. Recently, I conducted a comprehensive A/B testing campaign over the span of a month to compare the performance of…
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What Scheduling and Analytics Software Has the Best “Bang For Your Buck?”
Choosing the Best Value in Social Media Scheduling and Analytics Software In the rapidly evolving world of Digital Marketing, the tools we use to manage and analyze our social media efforts play a critical role in our success. As agencies and brands grow, so too do our needs for reliable, efficient, and cost-effective software solutions.…
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Is high exposure or high conversion more important for a startup brand?
Prioritizing Exposure Versus Conversion: A Strategic Dilemma for startup Brands As a startup navigating the competitive landscape of Digital Marketing, founders often grapple with crucial strategic decisions that can shape their brand’s trajectory. A common question arises: should a new business prioritize high exposure or focus more on achieving high conversion rates? This dilemma is…
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What if your favorite app just… disappeared overnight?
What Would You Do If Your Favorite App Disappeared Overnight? In recent discussions around digital governance and social media regulation, a fascinating case from Nepal offers some insightful lessons. The Nepalese government once temporarily restricted access to major social media platforms such as Facebook, Instagram, and WhatsApp. The goal was to curb the spread of…