Category: Digital Marketing
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Help me build a marketing case study and get a “founder” badge on our AI platform
Seeking Expert Collaboration: Crafting a Marketing Case Study to Showcase AI Platform Capabilities In the ever-evolving landscape of Artificial Intelligence, demonstrating real-world applications is essential for both validation and growth. Currently, I am seeking a seasoned marketing professional or researcher to collaborate on developing a comprehensive case study centered around our innovative AI platform. This…
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Grew from ~13.5K → ~38K organic MAU—what actually moved the needle (and what didn’t)
Driving Organic Growth in a Challenging Niche: Insights from a Radiology Platform’s 2025 Journey In the highly regulated and complex world of health IT — characterized by YMYL (Your Money or Your Life) considerations, compliance requirements such as HIPAA and GDPR, and lengthy sales cycles — achieving significant organic growth is no small feat. Our…
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Are LLM visibility tools actually helping with organic traffic insights?
Evaluating the Effectiveness of Large Language Model Visibility Tools for Organic Traffic Insights In the rapidly evolving landscape of Digital Marketing, many tools claim to enhance visibility into organic traffic metrics, with Large Language Model (LLM) based solutions emerging as a promising innovation. Recently, I have undertaken a series of tests with several of these…
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Ever realized brands are speaking to you in ways you don’t even notice?
Understanding How Brands Speak to You Consciously and Subconsciously Have you ever stopped to realize that many brands seem to communicate with you in subtle, yet powerful ways? Some brands feel like friendly companions, while others evoke a sense of aspiration or fantasy. The truth is, these impressions are no accident—they are meticulously crafted through…
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Getting started, I want to change my career into this field
Starting a Career Transition into Digital Marketing: A Guide for Beginners Embarking on a new career journey can be both exciting and challenging, especially when transitioning from a longstanding background in administrative roles. If you’re 30 years old and considering a shift into the dynamic field of Digital Marketing, you’re not alone—many professionals seek to…
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What Meta CPMs are you seeing lately for broad reach campaigns?
Analyzing Current Meta CPM Trends for Broad Reach Advertising Campaigns In the rapidly evolving landscape of digital advertising, staying informed about platform-specific metrics is crucial for optimizing campaign performance and budget allocation. Among these metrics, Cost Per Mille (CPM) remains a key indicator for advertisers, especially when deploying broad reach campaigns across social media platforms…
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What’s the most effective way for a tech start-up without any clients to drive more traffic to its website?
Driving Website Traffic for Early-Stage Tech startups: Proven Strategies to Build Visibility Launching a new tech startup is an exciting journey filled with opportunities but also comes with its set of challenges—particularly when it comes to attracting visitors to your website. In the initial stages, without existing clients or a substantial user base, establishing visibility…
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How do you handle low engagement when you can’t change the content strategy?
Addressing Low Engagement on Social Media When Content Strategies Are Fixed In the realm of Digital Marketing, content strategy is often regarded as the cornerstone of successful social media campaigns. However, marketers and business owners frequently encounter the challenge of low audience engagement, particularly when the content plan appears predefined or resistant to variation. Consider…
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What are some outstanding personal websites that go beyond being just resumes?
Outstanding personal websites offer much more than just a list of professional experiences or skills. They showcase the individual’s personality, creativity, and interests, serving as a multi-dimensional portfolio. Some notable examples include: Tim Ferriss (fourhourworkweek.com) – Tim’s website incorporates his blog, podcast, book information, and personal interests, reflecting his brand and lifestyle philosophies. It’s well-organized…