Category: Digital Marketing
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How do you A/B test subject lines when sending from a regular email client?
Effective Strategies for A/B Testing Email Subject Lines from Personal Email AccountsIn the realm of outreach and relationship-building, email remains a vital communication channel. Many professionals prefer personal email clients like Gmail for their outreach efforts, valuing the authenticity and simplicity they offer over bulk email platforms. However, this approach presents a common challenge: How
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Let’s Discuss Marketing Attribution: What’s Your Perspective?
Exploring the Complexities of Marketing Attribution: Insights and PerspectivesIn today’s competitive digital landscape, marketing attribution has transformed into a critical component of strategic planning and execution. Its influence extends deeply into budget allocation, campaign prioritization, and even incentive structures within marketing teams. Yet, despite its central role, the subject of attribution remains complex and often
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Do you really need to “wait” before running Google Ads on a new website?
Do You Need to Wait Before Running Google Ads on a Newly Launched Website?Launching a new website is an exciting milestone, and promoting it through paid advertising such as Google Ads can accelerate your traffic and brand visibility. However, many business owners and digital marketers often wonder: Do I need to wait before I start
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Small collab opportunity: testing growth of a $5 digital product
Exploring Collaboration Opportunities: Testing the Growth Potential of a $5 Digital ProductIn the rapidly evolving world of digital entrepreneurship, innovative approaches can lead to unexpected success. Recently, I launched a concise digital guide priced at just $5 as a side project. To my surprise, even with a modest following, the product gained early traction with
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Created Instagram Ads for my small business diwali sale.
Effective Strategies for Promoting Your Small Business During Diwali: A Case Study on Instagram AdvertisingAs the festive season of Diwali approaches, small business owners often seek innovative ways to boost their sales and connect with a wider audience. Recently, I embarked on a journey to create Instagram advertisements tailored to promote my Diwali sale, gaining
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LinkedIn content creators – what’s your biggest time sink?
Understanding the Challenges of Content Creation: Insights from LinkedIn Power UsersIn the ever-evolving landscape of social media, creating consistent and engaging content remains a significant challenge for many professionals. Particularly on platforms like LinkedIn, where personal branding and thought leadership are often key, understanding the common hurdles faced by content creators can provide valuable insights
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So I have a weird strategy about meta&TikTok ads with Google remarketing
Innovative Retargeting Strategy: Leveraging TikTok and Meta Ads for Enhanced Google Remarketing CampaignsIn the evolving landscape of digital advertising, marketers are constantly exploring innovative approaches to optimize ad spend and maximize conversions. Recently, I delved into the nuances of Google remarketing and noticed an intriguing trend: cost-per-click (CPC) for remarketing campaigns often tends to be
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How do you niche into industries that value time & efficiency over money (for web design)?
Targeting Industries That Prioritize Time and Efficiency in Web Design: Strategies for SuccessIn the competitive realm of web design, identifying your ideal niche can significantly enhance your business success. Recent insights suggest that the most sought-after clients are often not the most tech-savvy but are busy professionals who prioritize time, credibility, and operational efficiency over
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We built a platform that help marketers analyze their own data and we need your help!
Introducing a New Data Analysis Platform for Marketers: Seeking Your Expertise and FeedbackIn today’s rapidly evolving digital marketing landscape, data-driven decision-making is essential for success. Recognizing this need, our team has developed an innovative platform designed to empower marketers with seamless access to their performance data. Before launching fully, we are eager to gather insights